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<title>News &amp; Press</title>
<link>https://welcomehomeohio.com/news/default.asp</link>
<description><![CDATA[  Read about recent events, essential information and the latest community news.  ]]></description>
<lastBuildDate>Tue, 21 Jul 2026 19:12:46 GMT</lastBuildDate>
<pubDate>Mon, 8 Jun 2026 17:16:00 GMT</pubDate>
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<title>Hoarding: More Than Just a Mess</title>
<link>https://welcomehomeohio.com/news/news.asp?id=728817</link>
<guid>https://welcomehomeohio.com/news/news.asp?id=728817</guid>
<description><![CDATA[<p><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="caret-color: #000000; --ys-xuq: none; font-kerning: normal;">May 20, 2026 | Vanessa Perry</span></p>
<p><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="caret-color: #000000; --ys-xuq: none; font-kerning: normal;">If you’ve watched an episode of the A&amp;E reality series, Hoarders, you understand that hoarding isn’t just about people having too much stuff in their home; it’s a mental health disorder that requires special attention and empathy. And with two to six percent of the population suffering from this disorder, it’s more common than you think. In honor of Mental Health Awareness month, we’re exploring hoarding, how it affects the property management industry, and solutions to help.<br /><br /><strong>Hoarding: What It Is And Isn’t</strong><br />According to the American Psychiatric Association, hoarding disorder is a mental health condition characterized by persistent difficulty discarding or parting with possessions—regardless of value—driven by the need to save them. As a result, hoarders’ dwellings are usually consumed by extreme clutter that compromises living spaces and causes significant distress or functional impairment. Hoarding symptoms typically begin around adolescence and become more severe as people age. While initially classified as a subtype of obsessive-compulsive disorder, hoarding is now recognized as a standalone condition.<br /><br />Some may confuse collecting items with hoarding. Collecting is not hoarding. Collectors acquire and display items in an organized, intentional, and targeted way. For those who hoard, acquisition of items is largely impulsive, with little planning and no consistent theme. Messiness is also not hoarding. People who have general clutter typically feel no attachment to it and welcome help with organization and cleaning.<br /><br />Additionally, animal hoarding is a special type of hoarding disorder that involves acquiring a large number (dozens or hundreds) of animals. They may be kept in an inappropriate space, creating unhealthy, unsafe conditions for the individual and animals.<br /><br />While every situation is unique to the individual, hoarding is typically a progressive disorder. Here is a five-level scale you can use as an initial safety and risk assessment tool:<br />Level 1: Minimal Impact—Clutter is present in the home, but doesn’t affect daily function and rooms are usable.<br />Level 2: A Few Safety Concerns—Clutter is more noticeable in the home, and some surfaces or rooms are difficult to use.<br />Level 3: Major Safety Concerns—Clutter blocks at least one exit in the home and rooms lose functionality. Odors or unsanitary conditions are noticeable.<br />Level 4: Hazardous Living Conditions—Severe clutter blocks most entrances and exits in the home. Structural damage, pest infestation, and waste are likely. Fire and injury risks are high.<br />Level 5: Critical Mass—The home is uninhabitable, and structural collapse, biohazards, and overwhelming clutter are present.<br /><strong><br />Signs and Consequences</strong><br />While you can’t tell whether a person has a hoarding disorder just by looking at them, here are some classic symptoms that shouldn’t be ignored:</span></p>
<p><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="caret-color: #000000; --ys-xuq: none; font-kerning: normal;">-Persistent difficulty discarding or parting with possessions, regardless of value<br />-Perceived need to save items due to the distress associated with discarding them<br />-Accumulation of possessions that congest and clutter active living areas, preventing the intended use of those spaces<br />-Major distress or problems in social and work life or other important areas of functioning<br />-As the disorder becomes more progressive, hoarding can result in:<br />-Disorganized piles or stacks of items—such as newspapers and clothes<br />-Crowded walking spaces and living areas<br />-Buildup of food or trash to significant, unsanitary levels<br />-Issues functioning and being safe in the home<br />-Possible conflict with those who try to reduce or remove clutter<br />-Difficulty organizing and finding items in the clutter<br /><br /><strong>Hoarding and Property Management</strong><br />When new residents move to your property, there’s no way to determine if they will keep their place orderly. One challenge you may face is not discovering the problem until the situation is beyond your control. And since hoarding disorder is a protected disability under the Fair Housing Act—which requires reasonable accommodations to be provided to affected residents—there’s another level of complexity to consider. With all that in mind, here are some ways to proactively help residents and protect your property:<br />- Conduct quarterly, biannual, or annual maintenance inspections to identify any potential issues.<br />- Be specific in your lease by establishing standards for housekeeping and accessing units upon reasonable ntice.<br />- Discern between general clutter and messiness versus severe hoarding that requires action.<br />- If a problem exists, provide referrals to social workers or psychologists, self-storage facilities, and hoarding cleanup services.<br />- Always maintain reasonable expectations, addressing everything in stages. Often, a compassionate approach yields the best results.<br />- If all efforts fail and eviction is the only solution, seek legal guidance. Document the process leading up to this decision, and retain all communication and helpful attempts to mitigate the situation.<br /><br /><strong>Available Help</strong><br />While the cause of hoarding disorder is unknown, treatment is available. Here are some solutions to help:<br />&nbsp;- Cognitive Behavioral Therapy—teaches skills to challenge harmful thought patterns, reduce acquiring, and practice discarding.<br />- Exposure and Response Prevention—helps to gradually face the anxiety of discarding and resist the urge to acquire.<br />- Specialized Support—addresses the day-to-day environment with professional organizers and case managers who are trained in hoarding.</span></p>
<p><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="caret-color: #000000; --ys-xuq: none; font-kerning: normal;">Now that you’re more informed about hoarding disorder, you can be more proactive about spotting it to help your residents and protect your business. The one tool you can use that is available to everyone is your compassion for those who suffer from it.<br /></span></p>
<div>&nbsp;</div>]]></description>
<pubDate>Mon, 8 Jun 2026 18:16:00 GMT</pubDate>
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<title>Selling or Buying a Business?  What You Need to Know! </title>
<link>https://welcomehomeohio.com/news/news.asp?id=728816</link>
<guid>https://welcomehomeohio.com/news/news.asp?id=728816</guid>
<description><![CDATA[<p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal; font-family: Arial;"><span style="color: #7f7f7f;"><strong>“Successorship” or “successors in interest” are terms describing the takeover of one employer’s business by another, generally resulting from a change in ownership due to a purchase, acquisition, or merger.</strong></span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-family: Arial;"><span style="color: #7f7f7f;"><span face="Arial"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">Both the predecessor (seller) and successor (buyer) must notify BWC of a transfer in operations. The BWC will transfer the employer's claims experience when a new owner wholly assumes the former employer's business. If the new owner assumes only a portion of the business, the BWC only transfers that part of the former employer's experience to the succeeding employer.</span><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap" style="--ys-xuq: none; font-kerning: normal;"> </span></span></span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-family: Arial;"><span style="color: #7f7f7f;"><br /></span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; text-transform: uppercase; --s8nbea: p; line-height: 16px;"><span style="font-family: Arial;"><span style="color: #7f7f7f;"><span face="Arial"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-weight: 700; font-kerning: normal;">Successor employer</span></span></span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-family: Arial;"><span style="color: #7f7f7f;"><span face="Arial"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">If you're the successor and a new employer without Ohio workers' compensation coverage, you must complete an </span><a href="https://www.bwc.ohio.gov/Bwc.Coverage.Application.UI" target="_blank" draggable="false" rel="noopener" class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-underline text-strikethrough-none" style="color: rgba(45,45,38,var(--O42jJQ,1)); --ys-xuq: none; font-kerning: normal;">Application for Ohio Workers' Compensation Coverage (U-3)</a><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">. If you already have Ohio workers' compensation coverage, you only need to submit the </span><a href="https://www.bwc.ohio.gov/Employer/Forms/PurchaseSale/secure/Policy0.aspx" target="_blank" draggable="false" rel="noopener" class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-underline text-strikethrough-none" style="color: rgba(45,45,38,var(--O42jJQ,1)); --ys-xuq: none; font-kerning: normal;">Notification of Business Acquisition/Merger or Purchase/Sale (U-118)</a><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">.</span><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap" style="--ys-xuq: none; font-kerning: normal;"> </span></span></span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-family: Arial;"><span style="color: #7f7f7f;"><br /></span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-family: Arial;"><span style="color: #7f7f7f;"><span face="Arial"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">If you wish to maintain the predecessor employer’s policy, and the predecessor’s coverage is active, you may submit a </span><a href="https://dam.assets.ohio.gov/image/upload/info.bwc.ohio.gov/forms/U-115.pdf" target="_blank" draggable="false" rel="noopener" class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-underline text-strikethrough-none" style="color: rgba(45,45,38,var(--O42jJQ,1)); --ys-xuq: none; font-kerning: normal;">Request to Transfer Existing Coverage to Succeeding Employer (U-115) (PDF)</a><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">. You cannot use the U-115 if you have an active policy or if the former policy was canceled. You must submit form U-118.</span></span></span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-family: Arial;"><span style="color: #7f7f7f;"><br /></span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; text-transform: uppercase; --s8nbea: p; line-height: 16px;"><span style="font-family: Arial;"><span style="color: #7f7f7f;"><span face="Arial"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-weight: 700; font-kerning: normal;">SEDGWICK:</span></span></span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; text-transform: uppercase; --s8nbea: p; line-height: 16px;"><span style="font-family: Arial;"><span style="color: #7f7f7f;"><span face="Arial"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-weight: 700; font-kerning: normal;">Obtaining employer and policy information on a potential seller</span></span></span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-family: Arial;"><span style="color: #7f7f7f;"><span face="Arial"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">To learn about the predecessor employer's experience or outstanding financial obligations before you acquire a business, complete the </span><a href="https://dam.assets.ohio.gov/image/upload/info.bwc.ohio.gov/forms/AC-4.pdf" target="_blank" draggable="false" rel="noopener" class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-underline text-strikethrough-none" style="color: rgba(45,45,38,var(--O42jJQ,1)); --ys-xuq: none; font-kerning: normal;">Request for Business Transfer Information (AC-4) (PDF)</a><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">. Both seller and potential buyer MUST sign this form. The BWC encourages any entity considering the purchase of another entity to use this form to help discover any potential issues with the seller's policy before purchase.</span></span></span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; text-transform: uppercase; --s8nbea: p; line-height: 16px;"><span style="font-family: Arial;"><span style="color: #7f7f7f;"><br /></span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; text-transform: uppercase; --s8nbea: p; line-height: 16px;"><span style="font-family: Arial;"><span style="color: #7f7f7f;"><span face="Arial"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-weight: 700; font-kerning: normal;">Predecessor employer</span></span></span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-family: Arial;"><span style="color: #7f7f7f;"><span face="Arial"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">After notifying the BWC of the transfer and a request to cancel coverage, the predecessor employer has 45 days from the date of cancellation to report the final payroll, also known as true-up. Your policy must be in a canceled status to access the </span><a href="https://www.bwc.ohio.gov/employer/TrueUp/secure/TrueUp0.aspx" target="_blank" draggable="false" rel="noopener" class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-underline text-strikethrough-none" style="color: rgba(45,45,38,var(--O42jJQ,1)); --ys-xuq: none; font-kerning: normal;">Payroll true-up report</a><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">.</span></span></span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-family: Arial;"><span style="color: #7f7f7f;"><br /></span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-family: Arial;"><span style="color: #7f7f7f;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">Important: If you have additional locations covered under the policy for which a portion of the business was transferred, do not complete a cancellation request. Complete the U-118 instead. More information about workers’ comp and selling or buying a business here in Ohio can be found at: </span><a href="https://info.bwc.ohio.gov/for-employers/workers-compensation-coverage/getting-coverage/selling-or-buying-a-business" target="_blank" draggable="false" rel="noopener" class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-underline text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">Selling or buying a business | Bureau of Workers' Compensation (ohio.gov)</a></span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-family: Arial;"><span style="color: #7f7f7f;"><strong><br /></strong></span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-family: Arial;"><span style="color: #7f7f7f;"><strong><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal; color: #7f7f7f;">If you have plans to buy or sell a business, please contact Paul Feck with Sedgwick at </span><a href="mailto:paul.feck@sedgwick.com" target="_blank" draggable="false" rel="noopener" class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-underline text-strikethrough-none" style="caret-color: #063d71; --ys-xuq: none; font-kerning: normal;">paul.feck@sedgwick.com</a><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="caret-color: #063d71; --ys-xuq: none; font-kerning: normal; color: #7f7f7f;">.</span></strong></span></span><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap" style="caret-color: #063d71; --ys-xuq: none; font-kerning: normal;"></span></p>]]></description>
<pubDate>Mon, 8 Jun 2026 18:15:00 GMT</pubDate>
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<title>Manufactured Housing’s Biggest Opportunity is Happening Right Now</title>
<link>https://welcomehomeohio.com/news/news.asp?id=728815</link>
<guid>https://welcomehomeohio.com/news/news.asp?id=728815</guid>
<description><![CDATA[By Chris Nicely Posted May 21, 2026&nbsp;<br /><br />For years, manufactured housing professionals have understood something much of the country is only now beginning to realize: factory-built housing plays an important role in solving America’s housing challenges.<br /><br />Today, that conversation is changing faster than ever.<br /><br />Across the country, policymakers, housing advocates, developers, and local leaders are taking a fresh look at manufactured housing as rising home prices, limited inventory, and affordability concerns continue to impact millions of families. What was once viewed as an alternative housing option is increasingly being recognized as part of the mainstream housing solution.<br /><br />And that shift is creating one of the biggest opportunities the manufactured housing industry has seen in decades.<br /><br /><strong>Policy Momentum Is Growing</strong><br />State legislatures and local governments are beginning to address long-standing zoning and placement barriers that have limited housing development for years. Conversations around attainable housing, workforce housing, and infill development are creating new opportunities for manufactured housing to become part of larger housing strategies.<br />More communities are recognizing that modern manufactured homes can help increase housing supply while providing high-quality, affordable homeownership opportunities.<br /><br />This momentum matters.<br /><br />Housing affordability is no longer viewed as a niche issue. It has become a national conversation, and manufactured housing is increasingly part of that discussion.<br /><strong><br />HUD Code Modernization Continues to Improve the Product</strong><br />Today’s manufactured homes are very different from the homes many people remember decades ago.<br /><div>&nbsp;</div><p>Modern HUD Code homes now feature:<br />-Open-concept layouts<br />-Energy-efficient systems<br />-Smart home technology<br />-Upgraded kitchens and bathrooms<br />-Modern exterior designs<br />-Improved construction standards<br /><br />As HUD Code modernization continues, the industry has an opportunity to showcase the quality, safety, durability, and innovation found in today’s homes.&nbsp;&nbsp;<br /><br />For many consumers, seeing modern manufactured housing for the first time completely changes their perception of the industry.<br /><br /><strong>Financing Expansion Is Opening More Doors</strong><br />Financing options for manufactured housing continue to evolve as lenders, government agencies, and housing organizations work to expand access to affordable homeownership.<br /><br />Conventional lending programs, FHA financing, VA loans, and other lending solutions are helping more buyers explore manufactured housing opportunities.<br /><br />While challenges still remain, expanded financing conversations are helping move the industry forward and increasing opportunities for families who may have previously believed homeownership was out of reach.<br /><br /><strong>ADUs and Infill Development Are Creating New Possibilities</strong><br />Accessory Dwelling Units (ADUs) and infill housing strategies are also becoming important parts of the housing conversation.<br /><br />Cities and communities facing housing shortages are increasingly exploring ways to add housing within existing neighborhoods and underutilized spaces. Manufactured housing offers speed, efficiency, and flexibility that align well with many of these goals.</p><p>Factory-built housing can help communities add attainable housing while maximizing available land and infrastructure.<br /><br />This creates new opportunities not only for homebuyers, but also for developers, municipalities, and housing advocates searching for practical solutions.<br /><strong><br />Public Perception Is Changing</strong><br />Perhaps most importantly, public perception around manufactured housing continues to improve.<br /><br />More consumers are discovering:<br />-Modern home designs<br />-Energy efficiency<br />-Faster construction timelines<br />-Affordability advantages<br />-Quality craftsmanship<br /><br />At the same time, media coverage and public conversations around housing affordability are helping bring greater attention to the role manufactured housing can play in addressing housing shortages nationwide.<br /><br />Education remains critical, but the industry is entering a period where more people are willing to listen, learn, and reconsider old assumptions.<br /><br /><strong>The Opportunity Ahead</strong><br />The manufactured housing industry still faces challenges. Zoning restrictions, financing limitations, and outdated perceptions continue to create obstacles in many markets.<br /><br />But the momentum happening right now is real.<br /><br />Housing affordability concerns are forcing communities to think differently. Policymakers are searching for scalable solutions. Consumers are looking for attainable pathways to homeownership.<br /><br />And manufactured housing is increasingly positioned to help meet that need.<br /><br />For industry members, associations, retailers, communities, manufacturers, and advocates, this moment represents more than just growth potential. It represents an opportunity to help shape the future of housing in America.<br /><br />The conversation is changing.<br /><br />And manufactured housing is ready for it.</p>]]></description>
<pubDate>Mon, 8 Jun 2026 18:10:00 GMT</pubDate>
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<title>Opening Doors: Skyline Plant and Hartzler Retail Tour </title>
<link>https://welcomehomeohio.com/news/news.asp?id=728812</link>
<guid>https://welcomehomeohio.com/news/news.asp?id=728812</guid>
<description><![CDATA[<strong>OMHA Showcases Manufactured Housing to USDA, HUD &amp; Ohio Commerce</strong><br /><br />Skyline Homes and Hartzler Quality Housing helped OMHA recently host representatives from USDA Rural Development, U.S. Housing and Urban Development Representatives, and the Ohio Department of Commerce to Sugarcreek, Ohio, for an inside look at today’s manufactured housing industry.<br /><br />The visit included a behind-the-scenes factory tour at Skyline Homes and a retail/model home visit with Hartzler Homes, offering attendees the opportunity to see firsthand the quality, innovation, and efficiency of modern manufactured housing. These types of tours are more than just educational—they are an important advocacy tool.<br /><br />As OMHA continues working to expand access to financing, grants, and housing initiatives for manufactured housing, it is critical that regulators, agency staff, and policymakers understand the realities of our industry and the role manufactured homes can play in addressing Ohio’s workforce and attainable housing needs.<br /><br />The discussion focused heavily on how manufactured housing aligns with broader housing and economic development goals, particularly in rural communities. Topics included:<br /><br />-Workforce and attainable housing solutions<br />-USDA housing loan programs and utilization<br />-Infrastructure and rural development opportunities<br />-Barriers consumers and retailers may face in accessing financing programs<br />&nbsp;<br /><br />OMHA is actively working to ensure manufactured housing is fully considered in state and federal loan, grant, and housing initiatives, while also advocating for opportunities to better connect homeowners with available financing programs.<br /><br />The tour also opened productive conversations about ways to improve awareness and usability of programs such as USDA housing loans, including potential education efforts for retailers, members, and consumers.<br /><br />“We know the best way to build understanding is to open the doors and let people see our homes and manufacturing process firsthand,” said OMHA’s Assistant Director Andrea Reichman. “When agency leaders see the quality of today’s homes and hear directly from our members, it helps strengthen partnerships and create better opportunities for the industry and consumers alike.”<br /><br />OMHA extends a special thank you to Skyline Homes and Hartzler Homes for hosting the tour and helping showcase the strength of Ohio’s manufactured housing industry.<br /><br />This is just one example of OMHA’s continued commitment to advocating for members, strengthening relationships with policymakers, and expanding housing opportunities across Ohio.]]></description>
<pubDate>Mon, 8 Jun 2026 17:58:00 GMT</pubDate>
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<title>OMHA Launches One-Stop Resource for Ohio Housing Grants, Loans &amp; Tax Credits</title>
<link>https://welcomehomeohio.com/news/news.asp?id=724467</link>
<guid>https://welcomehomeohio.com/news/news.asp?id=724467</guid>
<description><![CDATA[<p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(0,0,0,var(--O42jJQ,1)); caret-color: #000000; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; --s8nbea: p; line-height: 16px;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="color: rgba(0,0,0,var(--O42jJQ,1)); --ys-xuq: none; font-kerning: normal; font-family: Arial; font-size: 14px;">OMHA is pleased to announce a new one-stop resource page designed to help members navigate the growing number of state and federal programs supporting housing development, infrastructure, workforce growth, and homeownership. The page brings together all major Ohio grant, loan, and tax credit opportunities in one easy-to-use location, including programs administered by the Ohio Department of Development, state budget initiatives such as Welcome Home Ohio and REDD grants, rural infrastructure loan programs, and key USDA financing tools.</span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(0,0,0,var(--O42jJQ,1)); caret-color: #000000; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(0,0,0,var(--O42jJQ,1)); caret-color: #000000; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; --s8nbea: p; line-height: 16px;"><span style="font-family: Arial; font-size: 14px;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="color: rgba(0,0,0,var(--O42jJQ,1)); --ys-xuq: none; font-kerning: normal;">This centralized resource was created in response to member requests for clearer guidance on funding streams that could support manufactured and modular home projects. By gathering everything in one place, OMHA aims to make it easier for members to explore potential partnerships, identify eligibility pathways, and stay informed about future application cycles.</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(0,0,0,var(--O42jJQ,1)); caret-color: #000000; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(0,0,0,var(--O42jJQ,1)); caret-color: #000000; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; --s8nbea: p; line-height: 16px;"><span style="font-family: Arial; font-size: 14px;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="color: rgba(0,0,0,var(--O42jJQ,1)); --ys-xuq: none; font-kerning: normal;">Members can access the page directly from the OMHA website. The resource will be updated regularly as deadlines shift, funding rounds open, and new programs are introduced.</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(0,0,0,var(--O42jJQ,1)); caret-color: #000000; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(0,0,0,var(--O42jJQ,1)); caret-color: #000000; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; --s8nbea: p; line-height: 16px;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="color: rgba(0,0,0,var(--O42jJQ,1)); --ys-xuq: none; font-kerning: normal; font-family: Arial; font-size: 14px;">If you have questions about specific programs or would like help identifying opportunities that may fit your project, OMHA is here to assist.</span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(0,0,0,var(--O42jJQ,1)); caret-color: #000000; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; --s8nbea: p; line-height: 16px;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="color: rgba(0,0,0,var(--O42jJQ,1)); --ys-xuq: none; font-kerning: normal; font-family: Arial; font-size: 14px;"><a href="https://welcomehomeohio.com/mpage/HousingPrograms" target="_blank" draggable="false" rel="noopener" class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-underline text-strikethrough-none" style="color: rgba(3,68,144,var(--O42jJQ,1)); caret-color: #034490; --ys-xuq: none; font-weight: 700; font-kerning: normal;">https://welcomehomeohio.com/mpage/HousingPrograms</a></span></p>]]></description>
<pubDate>Mon, 30 Mar 2026 19:52:00 GMT</pubDate>
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<title>Remembering Industry Leader  Dan Rolfes</title>
<link>https://welcomehomeohio.com/news/news.asp?id=724466</link>
<guid>https://welcomehomeohio.com/news/news.asp?id=724466</guid>
<description><![CDATA[<p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(255,255,255,var(--O42jJQ,1)); caret-color: #ffffff; --8sd0kg: none; font-family: YAFdJs2qTWQ_0, _fb_, auto; --cyv3zq: 21.233px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 29px;"><span style="font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal; font-size: 14px; color: #000000;"><img alt="" src="https://cdn.ymaws.com/omha.site-ym.com/resource/resmgr/access_newsletter/2026/dan_rolfes.jpg" style="width: 246.778px; height: 324px;" /></span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(255,255,255,var(--O42jJQ,1)); caret-color: #ffffff; --8sd0kg: none; font-family: YAFdJs2qTWQ_0, _fb_, auto; --cyv3zq: 21.233px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 29px;"><span style="font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal; font-size: 14px; color: #000000;">OMHA received the sad news of the passing of longtime industry leader and friend, Dan Rolfes.</span><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap" style="--ys-xuq: none; font-kerning: normal; font-size: 14px; color: #000000;">  </span><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal; font-size: 14px; color: #000000;">Dan was truly one of the legends of our industry. His leadership spanned decades, beginning with his service as OMHA President from 1982–1983 and again from 1998–2001. He also served as President of MHI, further shaping national conversations on manufactured housing policy and progress.</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(255,255,255,var(--O42jJQ,1)); caret-color: #ffffff; --8sd0kg: none; font-family: YAFdJs2qTWQ_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(255,255,255,var(--O42jJQ,1)); caret-color: #ffffff; --8sd0kg: none; font-family: YAFdJs2qTWQ_0, _fb_, auto; --cyv3zq: 21.233px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 29px;"><span style="color: #000000;"><span style="font-family: Arial; font-size: 14px;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">In 2004, Dan was appointed the first Chair of the Ohio Manufactured Homes Commission, a role he held with steady guidance and integrity from its inception through 2015. His calm leadership style, collaborative spirit, and unwavering commitment to the industry made a lasting impact on every organization he touched.</span></span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(255,255,255,var(--O42jJQ,1)); caret-color: #ffffff; --8sd0kg: none; font-family: YAFdJs2qTWQ_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(255,255,255,var(--O42jJQ,1)); caret-color: #ffffff; --8sd0kg: none; font-family: YAFdJs2qTWQ_0, _fb_, auto; --cyv3zq: 21.233px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 29px;"><span style="color: #000000;"><span style="font-family: Arial; font-size: 14px;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">Dan’s contributions were further recognized by his induction into the RV/MH Hall of Fame—a well-deserved honor for someone who dedicated so much of his life to advancing manufactured housing.</span></span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(255,255,255,var(--O42jJQ,1)); caret-color: #ffffff; --8sd0kg: none; font-family: YAFdJs2qTWQ_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(255,255,255,var(--O42jJQ,1)); caret-color: #ffffff; --8sd0kg: none; font-family: YAFdJs2qTWQ_0, _fb_, auto; --cyv3zq: 21.233px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 29px;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="color: #000000; --ys-xuq: none; font-kerning: normal; font-family: Arial; font-size: 14px;">Dan will be deeply missed and fondly remembered for his dedication, vision, and infectious personality. Our thoughts are with his family, friends, and all who had the privilege of working alongside him.</span></p>]]></description>
<pubDate>Mon, 30 Mar 2026 19:50:00 GMT</pubDate>
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<title>Creating a Frictionless Customer Journey</title>
<link>https://welcomehomeohio.com/news/news.asp?id=724462</link>
<guid>https://welcomehomeohio.com/news/news.asp?id=724462</guid>
<description><![CDATA[<p><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="caret-color: #2d2d26; --ys-xuq: none; font-weight: 700; font-kerning: normal; font-size: 14px; font-family: Arial;"><img alt="" src="https://cdn.ymaws.com/omha.site-ym.com/resource/resmgr/site_logo_and_design_images/mh.com.png" style="width: 226.889px; height: 103.111px;" /></span></p><p><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="caret-color: #2d2d26; --ys-xuq: none; font-weight: 700; font-kerning: normal; font-size: 14px; font-family: Arial;">Streamlining the movement from ‘awareness’ to ‘action’…</span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-weight: 700; font-kerning: normal;">By Scott Stroud, Director of Development, MhCRM</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">When I begin in sales, then transitioned to marketing, the emphasis was on the Selling Process.Sadly, I still see sales trainers hammering those sales steps into new recruits. It took years to realize and find a much better approach, based on the realization that buyers have a process and that the closer our actions align with their actions, the more likely we are to end up on the same page – the sale. In every industry, not just home sales, successful businesses map out that journey and ensure that they make it as frictionless as possible.</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">Less successful businesses don’t devote much, if any, time to the process, but instead just cross their fingers and hope for the best. Hope, as I’ve learned, is not a good strategy to achieve results</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">It is my hope, though, that by sharing a few thoughts with you, I can help ensure you’re the former, rather than the latter.</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(0,112,192,var(--O42jJQ,1)); caret-color: #0070c0; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-weight: 700; font-kerning: normal;">Tailored, or ‘One Size Fits All’?</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">When you understand that each of your customers goes on a journey towards their home purchase, you’ll also understand that depending on where they are on the journey, they’ll require different things to help them take the next step.</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">‘One size fits all’ marketing assumes that every prospect is in the same situation and is one-dimensional as a result – either asking prospects to fill in their details to get a quote, or click a button get more information.</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">Tailored marketing recognizes the journey, and provides easy next steps for prospects.</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">The traditional sales funnel works as follows:</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">Awareness – a prospect becomes aware of your product</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">Interest – A prospect becomes interested in your product</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">Decision – A prospect gets close to making a decision about whether to buy or not</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">Action – Having taken all of the above into account, the prospect takes action</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">The best marketing journey takes all of these stages into account; the worst focuses purely on trying to get people to take the final step and buy.</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(0,112,192,var(--O42jJQ,1)); caret-color: #0070c0; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-weight: 700; font-kerning: normal;">Creating Awareness</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">Without attention, or awareness, you’ve got little chance of taking prospects down the sales funnel and getting them to buy from you. Which means your marketing needs to reach out to people who don’t yet know that your product will solve their problems.</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">Whether you’re using Facebook Advertising, Google Ads, email marketing, or more traditional media like print advertising, the principle is the same – if people don’t know you exist, they’re not going to buy from you.</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">The good news is that technology has made it much easier (and cheaper) to ensure that your target market is aware of who you are and what you do. Rather that old-style ‘interruption marketing’, you now have an opportunity to reach buyers when and where they are looking for a home. Social media has been the go-to for years, but more buyers are instead using </span><a href="mailto:https://www.mhcrm.com/how-ai-is-changing-new-home-buyer-behavior/" target="_blank" draggable="false" rel="noopener" class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-underline text-strikethrough-none" style="color: rgba(45,45,38,var(--O42jJQ,1)); --ys-xuq: none; font-kerning: normal;">AI tools, such as ChatGPT, to streamline their searches</a><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">. A tailored marketing approach includes awareness of every channel your customers might employ to begin their journey.</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">Ideas for generating awareness:</span></span></p><ul><li><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="caret-color: #2d2d26; --ys-xuq: none; font-kerning: normal; font-size: 14px; font-family: Arial;">Facebook Posts and Reels</span></li><li><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="caret-color: #2d2d26; --ys-xuq: none; font-kerning: normal; font-size: 14px; font-family: Arial;">YouTube and Instagram Videos</span></li><li><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="caret-color: #2d2d26; --ys-xuq: none; font-kerning: normal; font-size: 14px; font-family: Arial;">Email marketing campaigns</span></li><li><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="caret-color: #2d2d26; --ys-xuq: none; font-kerning: normal; font-size: 14px; font-family: Arial;">Open Houses and Community Events</span></li><li><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="caret-color: #2d2d26; --ys-xuq: none; font-kerning: normal; font-size: 14px; font-family: Arial;">Home Shows</span></li></ul><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(0,112,192,var(--O42jJQ,1)); caret-color: #0070c0; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-weight: 700; font-kerning: normal;">Creating Interest</span><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap" style="--ys-xuq: none; font-weight: 700; font-kerning: normal;"> </span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">Once prospects are aware of who you are, the next step is to get them interested in your home.</span><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap" style="--ys-xuq: none; font-kerning: normal;"> </span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">The way to achieve this is to focus on the two or three key benefits that the product delivers.</span></span></p><ul><li><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="caret-color: #2d2d26; --ys-xuq: none; font-kerning: normal; font-size: 14px; font-family: Arial;">How does your product actually make your customers’ lives better?</span></li><li><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="caret-color: #2d2d26; --ys-xuq: none; font-kerning: normal; font-size: 14px; font-family: Arial;">Will it make them happier? Healthier? Richer? Calmer?</span><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap" style="caret-color: #2d2d26; --ys-xuq: none; font-kerning: normal; font-size: 14px; font-family: Arial;"> </span></li><li><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="caret-color: #2d2d26; --ys-xuq: none; font-kerning: normal; font-size: 14px; font-family: Arial;">Will it give them more free time? More holidays? More meaningful relationships?</span></li></ul><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">Focusing on the core benefits your home delivers, in terms of lifestyle and family, establishes the true value of your home and gets your prospect invested on an emotional level, rather than purely a rational one. Emotions are what drive purchases, and logic is what we use to rationalize those purchases.</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(0,112,192,var(--O42jJQ,1)); caret-color: #0070c0; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-weight: 700; font-kerning: normal;">Lead Buyers to the Right Decision</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">The next step in the sales funnel is ‘decision’, and the key here is to ensure that your prospect has all the information they need to make a buying decision. And nearly every buyer will tell you that the “bottom line is the price”.</span><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap" style="--ys-xuq: none; font-kerning: normal;"> </span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">If you’ve done a good job at the previous step and demonstrated the true value of your homes, your prospects will understand that they get what they pay for, and that will drive them to take another step towards buying from you. And the easier you make it for them to access and understand this, the more sales you will make.</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">When they find a home they like, this gets them straight to their next biggest question, price. And one of the most effective calls to action at this stage is the simple “Get a Quote” button on your website.</span><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap" style="--ys-xuq: none; font-kerning: normal;">  </span><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">In our experience, the Get a Quote feature is unparallelled in capturing interest that you can respond to. Potential buyers will give you specific and true information including, name, contact information, where they wish to build, and whether or not they have land. This makes following up much easier for your sales team.</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">When someone responds to your Get a Quote feature, that’s not only a very strong buying signal, it’s also a ‘mini-close’ – if they’re interested in the price, they’re interested in the home, your home.</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(0,112,192,var(--O42jJQ,1)); caret-color: #0070c0; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-weight: 700; font-kerning: normal;">Getting Prospects to Take Action</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">Salespeople will know that there’s a difference between decision and action.</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">People mentally process the fact that they want and need a home, but until they actually begin the application process, the sale isn’t a done deal. That’s why mapping out your customer’s journey right up until the point of sale (and, in fact, beyond) is hugely important.</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">Understanding the period between decision and action and thinking through all of the reasons why action could be delayed and/or cancelled, will help you create a process that moves a qualified prospect into confirmed buyer.</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(0,112,192,var(--O42jJQ,1)); caret-color: #0070c0; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-weight: 700; font-kerning: normal;">Putting it all together…</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">When you think about your marketing in a more in-depth, nuanced way, you’re able to create much more effective communication that moves your prospect through each step.</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">But on a practical level, creating marketing for each step can be hugely time-consuming, and keeping all the plates spinning at the same time is easier said than done.</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal;">That’s why at MhCRM, we help our clients to build this process into their businesses, so it happens on autopilot. With the right technology, you really can take people from awareness to action, without manual processes, allowing you to focus on doing what you do best – selling more homes.</span><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap" style="--ys-xuq: none; font-kerning: normal;"> </span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-size: 14px; font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-weight: 700; font-kerning: normal;">About the Author:</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: normal; font-size: 14px; font-family: Arial;">Scott Stroud is an industry insider with over 30 years of sales and marketing experience. He is Program Director for MhCRM.com, the first automated CRM designed exclusively for the MH Industry. He can be contacted at scott@mhcrm.com, or by phone at 606.416.2078</span></p>]]></description>
<pubDate>Mon, 30 Mar 2026 19:44:00 GMT</pubDate>
</item>
<item>
<title>Identifying and Reporting Suspected Claim Fraud</title>
<link>https://welcomehomeohio.com/news/news.asp?id=724461</link>
<guid>https://welcomehomeohio.com/news/news.asp?id=724461</guid>
<description><![CDATA[<p><img alt="" src="https://welcomehomeohio.com/resource/resmgr/images/partner_logos/new_sedgwick.png" style="width: 285.778px; height: 116.667px;" /></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-family: Arial;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="color: rgba(45,45,38,var(--O42jJQ,1)); --ys-xuq: none; font-kerning: normal; font-size: 14px;">The word “fraud” carries a heavy connotation with it and making a fraud referral to the Bureau of Workers’ Compensation can feel a bit overwhelming. What should you do if you suspect that a fraudulent claim has been filed against you? The Bureau of Workers’ Compensation has an entire division devoted to analyzing and investigating fraud concerns. The Special Investigations Department was created in 1994 with the sole purpose of reviewing potential fraud in the workers’ compensation system.</span><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap" style="color: rgba(45,45,38,var(--O42jJQ,1)); --ys-xuq: none; font-kerning: normal; font-size: 14px;">  </span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-family: Arial; font-size: 14px;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="color: rgba(45,45,38,var(--O42jJQ,1)); --ys-xuq: none; font-kerning: normal;">According to the Bureau’s Special Investigations Department Annual Report from 2025, they received 2,164 fraud allegations and ultimately closed 1,395 cases with 56 resulting in convictions for an identified savings of $91 million dollars.</span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-family: Arial; font-size: 14px;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="color: rgba(45,45,38,var(--O42jJQ,1)); --ys-xuq: none; font-kerning: normal;">It is important to understand the activities that are most associated with potential workers’ compensation claim fraud:</span></span></p><ul><li><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --ys-xuq: none; font-kerning: normal; font-family: Arial; font-size: 14px;">Collecting disability benefits while receiving compensation</span><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --ys-xuq: none; font-kerning: normal; font-family: Arial; font-size: 14px;"> </span></li><li><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --ys-xuq: none; font-kerning: normal; font-family: Arial; font-size: 14px;">Receiving cash payment for work performed “under the table”</span></li><li><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --ys-xuq: none; font-kerning: normal; font-family: Arial; font-size: 14px;">Claiming to be injured while at work when the injury happened elsewhere</span></li><li><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --ys-xuq: none; font-kerning: normal; font-family: Arial; font-size: 14px;">Exaggeration of disability complaints to extend disability</span></li><li><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --ys-xuq: none; font-kerning: normal; font-family: Arial; font-size: 14px;">Falsifying documents related to a claim application</span></li></ul><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-family: Arial; font-size: 14px;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="color: rgba(45,45,38,var(--O42jJQ,1)); --ys-xuq: none; font-kerning: normal;">Employers are often notified of potential fraud either from co-workers who witnessed or heard about the suspected incident or through personal observation, such as seeing a post on social media. Should you suspect one or more of the above activities you should contact the BWC Fraud unit to report a concern. You can do this either through the Bureau of Workers’ Compensation’s website or by contacting the BWC Fraud department directly at 1.800.644.6292.</span><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap" style="color: rgba(45,45,38,var(--O42jJQ,1)); --ys-xuq: none; font-kerning: normal;"> </span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(45,45,38,var(--O42jJQ,1)); caret-color: #2d2d26; --8sd0kg: none; font-family: YAFdJt8dAY0_1, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; letter-spacing: -0.015em; --s8nbea: p; line-height: 16px;"><span style="font-family: Arial;"><span style="font-size: 14px;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="color: rgba(45,45,38,var(--O42jJQ,1)); --ys-xuq: none; font-kerning: normal; font-size: 14px;">For more information, contact Paul Feck at Sedgwick at</span><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="color: rgba(6,61,113,var(--O42jJQ,1)); caret-color: #063d71; --ys-xuq: none; font-kerning: normal; font-size: 14px;"> </span><a href="mailto:paul.feck@sedgwick.com" target="_blank" draggable="false" rel="noopener" class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-underline text-strikethrough-none" style="color: rgba(6,61,113,var(--O42jJQ,1)); caret-color: #063d71; --ys-xuq: none; font-kerning: normal;">paul.feck@sedgwick.com</a><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="color: rgba(6,61,113,var(--O42jJQ,1)); caret-color: #063d71; --ys-xuq: none; font-kerning: normal;">.</span></span></span><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap" style="color: rgba(6,61,113,var(--O42jJQ,1)); caret-color: #063d71; --ys-xuq: none; font-kerning: normal;"></span></p>]]></description>
<pubDate>Mon, 30 Mar 2026 19:42:00 GMT</pubDate>
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<title>Celebrating Evan Atkinson – RV/MH Hall of Fame Inductee</title>
<link>https://welcomehomeohio.com/news/news.asp?id=724459</link>
<guid>https://welcomehomeohio.com/news/news.asp?id=724459</guid>
<description><![CDATA[<p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(255,255,255,var(--O42jJQ,1)); caret-color: #ffffff; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 15.4286px; --gjplxq: 1.4; --s8nbea: p; line-height: 21px;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="color: #000000; --ys-xuq: none; font-kerning: none; font-family: Arial; font-size: 16px;"><img alt="" src="https://cdn.ymaws.com/omha.site-ym.com/resource/resmgr/access_newsletter/2026/evan.png" style="width: 133.778px; height: 133.333px;" /></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(255,255,255,var(--O42jJQ,1)); caret-color: #ffffff; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 15.4286px; --gjplxq: 1.4; --s8nbea: p; line-height: 21px;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="color: #000000; --ys-xuq: none; font-kerning: none; font-family: Arial; font-size: 16px;">OMHA is proud to announce that Evan Atkinson has been inducted into the RV/MH Hall of Fame – Class of 2026, a prestigious honor recognizing his lifetime of dedication, leadership, and advocacy within the manufactured housing industry.</span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(255,255,255,var(--O42jJQ,1)); caret-color: #ffffff; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(255,255,255,var(--O42jJQ,1)); caret-color: #ffffff; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 15.4286px; --gjplxq: 1.4; --s8nbea: p; line-height: 21px;"><span style="font-family: Arial; font-size: 16px;"><span style="color: #000000;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: none;">Evan’s decades of service, including his leadership within OMHA, his work shaping Ohio’s regulatory landscape, and his ongoing contributions to the success of retail operations across the region, have made a lasting impact on our industry. This recognition is a true reflection of his commitment and influence.</span></span></span></p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(255,255,255,var(--O42jJQ,1)); caret-color: #ffffff; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 12px; --gjplxq: 1.4; --s8nbea: p; line-height: 16px;">&nbsp;</p><p class="cvGsUA direction-ltr align-start para-style-body" style="color: rgba(255,255,255,var(--O42jJQ,1)); caret-color: #ffffff; --8sd0kg: none; font-family: YAFool9H6J8_0, _fb_, auto; --cyv3zq: 15.4286px; --gjplxq: 1.4; --s8nbea: p; line-height: 21px;"><span style="color: #000000;"><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="--ys-xuq: none; font-kerning: none; font-family: Arial; font-size: 16px;">We invite our members and industry partners to join us in celebrating Evan at the official induction ceremony August 17, 2026.</span></span></p><br />]]></description>
<pubDate>Mon, 30 Mar 2026 19:35:00 GMT</pubDate>
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<title>New Member Spotlight: PEP Lending</title>
<link>https://welcomehomeohio.com/news/news.asp?id=716702</link>
<guid>https://welcomehomeohio.com/news/news.asp?id=716702</guid>
<description><![CDATA[<p><span style="font-family: Arial; font-size: 14px;">Welcome PEP Lending</span></p><p><span style="font-family: Arial; font-size: 14px;"><img alt="" src="https://welcomehomeohio.com/resource/resmgr/images/pep.png" /></span></p> <p><span style="line-height: 115%; font-family: Arial; font-size: 14px;">Performance Equity Partners, Inc. (PEP), headquartered in Tinley Park, IL, is licensed in twenty-one states as a specialized lender offering creative, flexible non-recourse and recourse financing options for manufactured-home community owners as well as retailers. Established in 2007, PEP leverages over a century of combined lending experience to support borrowers who may have lower credit scores or limited access to traditional financing. Their services include chattel (non-land) lending programs, with terms up to 25 years, competitive rates, low closing costs and extremely fast turnaround times.</span></p> <p><span style="line-height: 115%; font-family: Arial; font-size: 14px;">PEP works closely with manufactured-home community owners, who generally rely on lenders who can finance residents’ homes, to help free up capital and in many cases aid the conversion of rentals to homeowner-owned homes. PEP will even purchase entire portfolios of loans, helping community owners maintain cash flow and reduce their risk.</span></p> <p><span style="line-height: 115%; font-family: Arial; font-size: 14px;">Because PEP employs a respectful and communicative approach - each applicant works directly with a dedicated loan officer from application to closing – fostering strong relationships both with individual buyers and with park operators. Servicing is never minimized once the loan is closed and funded as PEP services all accounts it originates for the full life of the loan. Its collection practices are diligent yet thoughtful, helping retain good tenants while protecting the economic health of the community.</span></p> <p><span style="font-size: 14px; font-family: Arial; line-height: 115%;">For individuals who have been locked out of traditional mortgage markets, and for park owners seeking a reliable lending partner, PEP’s model offers not just financing, but a promise: that homeownership can be accessible, fair, and designed to address the needs of individuals and community owners alike.</span></p><p><span style="font-size: 14px; font-family: Arial; line-height: 115%;">Call Kevin Archer for more information: Kevin Archer, Regional Manager NMLS #268471 
Phone 937-205- 2011 | Toll Free 877-334-3606 |  Email: karcher@peplending.com  
www.peplending.com&nbsp;</span></p><p><span style="font-size: 14px; font-family: Arial; line-height: 115%;"><img alt="" src="https://welcomehomeohio.com/resource/resmgr/images/KEvin_a.png" /></span></p><p><span style="font-size: 14px; font-family: Arial; line-height: 115%;">&nbsp;</span></p>]]></description>
<pubDate>Tue, 16 Dec 2025 19:59:00 GMT</pubDate>
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<title>The Best Property Management Software in 2025: Your Complete Guide</title>
<link>https://welcomehomeohio.com/news/news.asp?id=716700</link>
<guid>https://welcomehomeohio.com/news/news.asp?id=716700</guid>
<description><![CDATA[<p><span style="font-size: 14px; font-family: Arial;">By Steven Salisbury</span></p> &nbsp;<img alt="" src="https://welcomehomeohio.com/resource/resmgr/images/Rent_M_Article_pic.png" style="left: 434.2px; width: 343.8px; height: 180.8px;" /><p><span style="font-size: 14px; font-family: Arial;">&nbsp;</span></p><p><span style="font-size: 14px; font-family: Arial;">As property management becomes increasingly complex, finding the right property management software is critical for staying competitive. With numerous options on the market, it’s hard to know which one is best suited for your business. No matter what kind of portfolio you’re managing—residential, manufactured housing, commercial, something else, or a mix of several—there’s a perfect software solution for every property manager.</span></p> <p><span style="font-size: 14px; font-family: Arial;">In this guide, we’ll break down the top property management software of 2025 to help you find the right fit for your needs. We’ll cover everything from core features to pricing, pros, cons, and ideal use cases for each platform.</span></p> <p><span style="font-size: 14px; font-family: Arial;"><b>What to Look for in Property Management Software</b></span></p> <p><span style="font-size: 14px; font-family: Arial;">Before diving into our list of top picks, it’s important to understand&nbsp;<a href="https://www.rentmanager.com/what-to-look-for-in-a-top-property-management-software/">what features make property management software effective</a>:</span></p> <ul style="list-style-type: disc;"> <li><span style="font-size: 14px; font-family: Arial;"><b>Marketing and Leasing:&nbsp;</b>Simplify the prospect-to-tenant cycle to reduce vacancies.</span></li> <li><span style="font-size: 14px; font-family: Arial;"><b>Tenant and Lease Tracking:</b>&nbsp;Monitor rental schedules, payments, and renewals.</span></li> <li><span style="font-size: 14px; font-family: Arial;"><b>Maintenance Management:</b>&nbsp;Easily track maintenance requests and assign tasks.</span></li> <li><span style="font-size: 14px; font-family: Arial;"><b>Accounting and Reporting:&nbsp;</b>Automate billing, generate reports, and track expenses.</span></li> <li><span style="font-size: 14px; font-family: Arial;"><b>Resident Experience:</b>&nbsp;Allow property managers to keep residents updated on upcoming events, maintenance, and more to facilitate a strong tenant relationship.</span></li> <li><span style="font-size: 14px; font-family: Arial;"><b>Artificial Intelligence:&nbsp;</b>Integrated AI models that simplify your daily processes and allow automation to maximize efficiency.</span></li> </ul> <p><span style="font-size: 14px; font-family: Arial;">Now, let’s look at the best options for 2025.</span></p> <p><span style="font-size: 14px; font-family: Arial;"><b>Top Property Management Software in 2025</b></span></p> <p><span style="font-size: 14px; font-family: Arial;"><b>1. Rent Manager</b></span></p> <p><span style="font-size: 14px; font-family: Arial;"><b>Overview:</b></span></p> <p><span style="font-size: 14px; font-family: Arial;"><a href="https://www.rentmanager.com/">Rent Manager</a>&nbsp;is robust and highly customizable property management software designed to serve companies managing any type of portfolio. Its extensive feature set covers everything from accounting and maintenance to CRM and marketing, plus its extensive customizability makes it a strong fit for operators managing complex portfolios.</span></p> <p><span style="font-size: 14px; font-family: Arial;"><b>Key Features:</b></span></p> <ul style="list-style-type: disc;"> <li><span style="font-size: 14px; font-family: Arial;">Customization</span></li> <li><span style="font-size: 14px; font-family: Arial;">Customer Support</span></li> <li><span style="font-size: 14px; font-family: Arial;">Integrated Technology Solutions</span></li> <li><span style="font-size: 14px; font-family: Arial;">Accounting</span></li> <li><span style="font-size: 14px; font-family: Arial;">Marketing &amp; Leasing</span></li> <li><span style="font-size: 14px; font-family: Arial;">Resident Experience</span></li> <li><span style="font-size: 14px; font-family: Arial;">Operations</span></li> <li><span style="font-size: 14px; font-family: Arial;">Maintenance</span></li> <li><span style="font-size: 14px; font-family: Arial;">Communication Suite</span></li> <li><span style="font-size: 14px; font-family: Arial;">Analytics &amp; Reporting</span></li> <li><span style="font-size: 14px; font-family: Arial;">API &amp; Open Platform</span></li> </ul> <p><span style="font-size: 14px; font-family: Arial;"><b>Pros:</b></span></p> <ul style="list-style-type: disc;"> <li><span style="font-size: 14px; font-family: Arial;">Automate repetitive tasks</span></li> <li><span style="font-size: 14px; font-family: Arial;">Comprehensive accounting features for AR, AP, GL, and financial reporting</span></li> <li><span style="font-size: 14px; font-family: Arial;">Modern, convenient online portals for resident payments, maintenance, and communication</span></li> <li><span style="font-size: 14px; font-family: Arial;">Access powerful reporting and custom dashboards for actionable insights</span></li> <li><span style="font-size: 14px; font-family: Arial;">A flexible platform that adapts to your unique portfolio and business</span></li> <li><span style="font-size: 14px; font-family: Arial;">Open API</span></li> </ul> <p><span style="font-size: 14px; font-family: Arial;"><b>Cons:</b></span></p> <ul style="list-style-type: disc;"> <li><span style="font-size: 14px; font-family: Arial;">Steeper learning curve than simpler tools</span></li> </ul> <p><span style="font-size: 14px; font-family: Arial;"><b>Best For:&nbsp;</b>Property managers with 200+ units who need robust accounting and operations tools, especially those managing multiple property types or requiring deep customization.</span></p> <p><span style="font-size: 14px; font-family: Arial;"><b>Pricing:&nbsp;</b>Contact for quote.</span></p> <p><span style="font-size: 14px; font-family: Arial;"><b>2. Yardi Voyager</b></span></p> <p><span style="font-size: 14px; font-family: Arial;"><b>Overview:</b></span></p> <p><span style="font-size: 14px; font-family: Arial;"><a href="https://www.yardi.com/suite/voyager-suite/">Yardi Voyager</a>&nbsp;is one of the most comprehensive property management platforms, offering everything from accounting and reporting to leasing and maintenance management. It is especially strong in commercial property management and is trusted by large property management firms.</span></p> <p><span style="font-size: 14px; font-family: Arial;"><b>Key Features:</b></span></p> <ul style="list-style-type: disc;"> <li><span style="font-size: 14px; font-family: Arial;">Comprehensive accounting and financial management tools</span></li> <li><span style="font-size: 14px; font-family: Arial;">Advanced reporting and analytics</span></li> <li><span style="font-size: 14px; font-family: Arial;">Customizable leasing and tenant workflows</span></li> <li><span style="font-size: 14px; font-family: Arial;">Mobile app for on-the-go management</span></li> </ul> <p><span style="font-size: 14px; font-family: Arial;"><b>Pros:</b></span></p> <ul style="list-style-type: disc;"> <li><span style="font-size: 14px; font-family: Arial;">Scalable for large portfolios</span></li> <li><span style="font-size: 14px; font-family: Arial;">Strong reporting and analytics tools</span></li> </ul> <p><span style="font-size: 14px; font-family: Arial;"><b>Cons:</b></span></p> <ul style="list-style-type: disc;"> <li><span style="font-size: 14px; font-family: Arial;">Expensive and modular system tailored toward large-scale operations</span></li> <li><span style="font-size: 14px; font-family: Arial;">Requires a learning curve</span></li> </ul> <p><span style="font-size: 14px; font-family: Arial;"><b>Best For:</b>&nbsp;Property managers who handle a large portfolio and need a highly customizable platform.</span></p> <p><span style="font-size: 14px; font-family: Arial;"><b>Pricing:&nbsp;</b>Contact for quote.</span></p> <p><span style="font-size: 14px; font-family: Arial;"><b>3. AppFolio</b></span></p> <p><span style="font-size: 14px; font-family: Arial;"><b>Overview:</b></span></p> <p><span style="font-size: 14px; font-family: Arial;"><a href="https://www.appfolio.com/">AppFolio</a>&nbsp;is a user-friendly property management software that caters to both residential and commercial properties. Its intuitive interface and comprehensive features make it a popular choice for small-to-medium-sized property managers.</span></p> <p><span style="font-size: 14px; font-family: Arial;"><b>Key Features:</b></span></p> <ul style="list-style-type: disc;"> <li><span style="font-size: 14px; font-family: Arial;">Online rent payments and tenant communication</span></li> <li><span style="font-size: 14px; font-family: Arial;">Maintenance request tracking</span></li> <li><span style="font-size: 14px; font-family: Arial;">Built-in accounting tools and reporting</span></li> <li><span style="font-size: 14px; font-family: Arial;">Mobile app for on-the-go access</span></li> </ul> <p><span style="font-size: 14px; font-family: Arial;"><b>Pros:</b></span></p> <ul style="list-style-type: disc;"> <li><span style="font-size: 14px; font-family: Arial;">Easy to use with a low learning curve</span></li> <li><span style="font-size: 14px; font-family: Arial;">Good feature set for small-to-medium operations</span></li> </ul> <p><span style="font-size: 14px; font-family: Arial;"><b>Cons:</b></span></p> <ul style="list-style-type: disc;"> <li><span style="font-size: 14px; font-family: Arial;">Limited customization options for larger portfolios</span></li> <li><span style="font-size: 14px; font-family: Arial;">Some users report issues with mobile app performance</span></li> <li><span style="font-size: 14px; font-family: Arial;">Customer support experience</span></li> </ul> <p><span style="font-size: 14px; font-family: Arial;"><b>Best For:</b>&nbsp;Small property management businesses looking for an easy-to-use platform.</span></p> <p><span style="font-size: 14px; font-family: Arial;"><b>Pricing:&nbsp;</b>Contact for quote.</span></p> <p><span style="font-size: 14px; font-family: Arial;"><b>4. DoorLoop</b></span></p> <p><span style="font-size: 14px; font-family: Arial;"><b>Overview:</b></span></p> <p><span style="font-size: 14px; font-family: Arial;"><a href="https://www.doorloop.com/">DoorLoop</a>&nbsp;offers an intuitive and straightforward property management solution for both residential and commercial properties. Its simple interface and affordable pricing make it ideal for small property managers or those just starting.</span></p> <p><span style="font-size: 14px; font-family: Arial;"><b>Key Features:</b></span></p> <ul style="list-style-type: disc;"> <li><span style="font-size: 14px; font-family: Arial;">Rent collection and online payment tools</span></li> <li><span style="font-size: 14px; font-family: Arial;">Maintenance request tracking</span></li> <li><span style="font-size: 14px; font-family: Arial;">Accounting and financial reporting</span></li> <li><span style="font-size: 14px; font-family: Arial;">Marketing tools for listing properties</span></li> </ul> <p><span style="font-size: 14px; font-family: Arial;"><b>Pros:</b></span></p> <ul style="list-style-type: disc;"> <li><span style="font-size: 14px; font-family: Arial;">Affordable pricing core features</span></li> <li><span style="font-size: 14px; font-family: Arial;">Easy-to-use interface</span></li> <li><span style="font-size: 14px; font-family: Arial;">Strong customer support</span></li> </ul> <p><span style="font-size: 14px; font-family: Arial;"><b>Cons:</b></span></p> <ul style="list-style-type: disc;"> <li><span style="font-size: 14px; font-family: Arial;">Limited customization options</span></li> <li><span style="font-size: 14px; font-family: Arial;">Newer company with a less mature product than others on the market</span></li> </ul> <p><span style="font-size: 14px; font-family: Arial;"><b>Best For:</b>&nbsp;Small property managers or landlords who need a simple, affordable solution.</span></p> <p><span style="font-size: 14px; font-family: Arial;"><b>Pricing:</b>&nbsp;Starts at $69/mo.</span></p> <p><span style="font-size: 14px; font-family: Arial;"><b>5. Buildium</b></span></p> <p><span style="font-size: 14px; font-family: Arial;"><b>Overview:</b></span></p> <p><span style="font-size: 14px; font-family: Arial;"><a href="https://www.buildium.com/">Buildium</a>&nbsp;is one of the most established names in the property management software space. It offers features for residential, commercial, and community associations, making it a good choice for property managers with mixed portfolios.</span></p> <p><span style="font-size: 14px; font-family: Arial;"><b>Key Features:</b></span></p> <ul style="list-style-type: disc;"> <li><span style="font-size: 14px; font-family: Arial;">Accounting and financial management tools</span></li> <li><span style="font-size: 14px; font-family: Arial;">Tenant and lease tracking</span></li> <li><span style="font-size: 14px; font-family: Arial;">Maintenance management</span></li> <li><span style="font-size: 14px; font-family: Arial;">Community association features</span></li> </ul> <p><span style="font-size: 14px; font-family: Arial;"><b>Pros:</b></span></p> <ul style="list-style-type: disc;"> <li><span style="font-size: 14px; font-family: Arial;">Great for mixed-use portfolios</span></li> <li><span style="font-size: 14px; font-family: Arial;">Strong customer support</span></li> <li><span style="font-size: 14px; font-family: Arial;">Easy-to-use interface</span></li> </ul> <p><span style="font-size: 14px; font-family: Arial;"><b>Cons:</b></span></p> <ul style="list-style-type: disc;"> <li><span style="font-size: 14px; font-family: Arial;">Lacks robust features found in competitor products</span></li> <li><span style="font-size: 14px; font-family: Arial;">Lacks some customization options</span></li> </ul> <p><span style="font-size: 14px; font-family: Arial;"><b>Best For:</b>&nbsp;Property managers with both residential and commercial properties or community associations.</span></p> <p><span style="font-size: 14px; font-family: Arial;"><b>Pricing:&nbsp;</b>Starts at $58/mo.</span></p> <p><span style="font-size: 14px; font-family: Arial;"><b>How to Choose the Best Property Management Software for Your Needs</b></span></p> <p><span style="font-size: 14px; font-family: Arial;">Choosing the right property management software can be overwhelming, but by considering your specific needs and budget, you can narrow down the options quickly. Here are some questions to ask yourself when making your decision:</span></p> <ul style="list-style-type: disc;"> <li><span style="font-size: 14px; font-family: Arial;"><b>What features are essential for your business?</b>&nbsp;Do you need advanced reporting? Or are you looking for something simple that handles rent collection and maintenance?</span></li> <li><span style="font-size: 14px; font-family: Arial;"><b>How many properties are you managing?</b>&nbsp;Large portfolios may require more advanced software with customizable features, while smaller portfolios can get by with simpler options.</span></li> <li><span style="font-size: 14px; font-family: Arial;"><b>What is your budget?</b>&nbsp;Some software is priced per unit, while others have tiered pricing. Know your budget before diving into the options.</span></li> </ul> <p><span style="font-size: 14px; font-family: Arial;"><b>Conclusion</b></span></p> <p><span style="font-size: 14px; font-family: Arial;">The best property management software in 2025 varies depending on your business needs and goals. From comprehensive platforms like Rent Manager for more complex portfolios and deep customization, to simple solutions like DoorLoop, there’s something for everyone. Consider your essential features, the size of your portfolio, and your budget to make the best decision for your business.</span></p> <p><span style="font-size: 14px; font-family: Arial;">&nbsp;</span></p>]]></description>
<pubDate>Tue, 16 Dec 2025 19:56:00 GMT</pubDate>
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<title>Safe Rooftop Snow Removal at Work: Protecting Employees from Winter Hazards</title>
<link>https://welcomehomeohio.com/news/news.asp?id=716698</link>
<guid>https://welcomehomeohio.com/news/news.asp?id=716698</guid>
<description><![CDATA[<p style="line-height: normal;"><span><span style="font-family: Arial;"><span style="font-size: 14px;"><img alt="" src="https://cdn.ymaws.com/omha.site-ym.com/resource/resmgr/site_logo_and_design_images/gallagher_logo.jpeg" style="left: 379px; width: 300px; height: 54.4px;" /></span></span></span></p><p style="line-height: normal;"><span><span style="font-family: Arial;"><span style="font-size: 14px;">As winter approaches, businesses must address the challenges of snow accumulation on rooftops.<span>&nbsp; </span>Removing snow is crucial to avoid structural damage and ensure safe operations, as it can pose significant risk to workers if a collapse were to occur.<span>&nbsp; </span>However, rooftop work comes with its own inherent dangers.<span>&nbsp; </span>According to the Occupational Safety and Health Administration (OSHA), falls are the leading cause of fatalities and injuries when removing snow and ice from rooftops. </span></span></span></p> <p style="line-height: normal;"><span style="font-size: 14px; font-family: Arial;">Rooftop snow removal work can expose personnel to various hazards including:</span></p> <ul style="list-style-type: disc;"> <li style="line-height: normal;"><span style="font-size: 14px; font-family: Arial;">Falls from roof edges</span></li> <li style="line-height: normal;"><span style="font-size: 14px; font-family: Arial;">Falls through skylights</span></li> <li style="line-height: normal;"><span style="font-size: 14px; font-family: Arial;">Falls from ladders</span></li> <li style="line-height: normal;"><span style="font-size: 14px; font-family: Arial;">Electrical injuries from contact with overhead wires</span></li> <li style="line-height: normal;"><span style="font-size: 14px; font-family: Arial;">Cold-related issues like frostbite and hypothermia</span></li> <li style="line-height: normal;"><span style="font-size: 14px; font-family: Arial;">Overexertion leading to muscle strains</span></li> </ul> <p style="line-height: normal;"><span style="font-size: 14px; font-family: Arial;">To prepare for safe snow removal, employers should first assess the roof’s structural integrity and load-bearing capacity, and ensure the location of skylights and the roof edge are well marked with flags or by other means.<span>&nbsp; </span>Once that is complete, determine the most effective way to clear snow and ice and apply ice-preventing chemicals, when needed.&nbsp; In most cases, the safest way is from the ground using long-handled tools or draglines. &nbsp;If that is not an option, aerial lifts can generally provide employees safer access to the roof than ladders, especially when there is a significant accumulation of snow on the ground.&nbsp; Ladders should only be used when absolutely necessary.<span>&nbsp; </span>If a ladder is necessary, use it only to <u>access</u> the roof.<span>&nbsp; </span>Never use tools such as a snow rake or shovel while standing on the ladder; doing so may cause the employee to fall.<span>&nbsp; </span>&nbsp; </span></p> <p style="line-height: normal;"><span style="font-size: 14px; font-family: Arial;">When working at heights of four feet or more, OSHA requires that employers provide guardrails, safety nets or personal fall arrest systems.&nbsp; If the roof does not have a tall enough parapet wall or standard guardrail in place, then some other form of fall protection must be used.<span>&nbsp; </span>Employers must ensure that employees are trained on the proper use, care and inspection of fall protection equipment including lanyard, harness, self-retracting lifeline, etc.<span>&nbsp; </span>Additional requirements are found in OSHA 1910.28 and 1926 Subpart M.</span></p> <p style="line-height: normal;"><span style="font-size: 14px; font-family: Arial;">Electrical hazards are another concern when clearing off rooftop snow.&nbsp; To minimize the risk of electrocution, maintain at least a 10-foot clearance from power lines, use non-conductive tools and ensure that electrical equipment is grounded. &nbsp;</span></p> <p style="line-height: normal;"><span style="font-size: 14px; font-family: Arial;">Cold weather exacerbates the dangers of frostbite and hypothermia. Employers can help by providing warm, layered clothing, encouraging frequent breaks in heated areas and ensuring workers stay hydrated with water or electrolyte drinks.&nbsp; Ensure employees are trained on the signs and symptoms of frostbite, hypothermia and other cold-stress conditions that affect the body. &nbsp;&nbsp;</span></p> <p style="line-height: normal;"><span style="font-size: 14px; font-family: Arial;">To help prevent muscle strains, review proper lifting techniques and encourage employees to push the snow rather than use a shovel to lift it. &nbsp;Warm-up stretches prior to starting work can also help prevent muscle strains. &nbsp;Also, if employees use a snow thrower, they should be trained on its proper operation, the correct PPE to use and safe ways to raise and lower the snow thrower to and from the roof. </span></p> <p style="line-height: normal;"><span style="font-size: 14px; font-family: Arial;">One final concern is for anyone working on the ground near where the roof is being cleared. &nbsp;Falling snow and ice can pose a serious danger to workers and bystanders below. &nbsp;Best practices include establishing an exclusion zone of at least 10 feet from snow removal areas, using signs and barriers to limit access and requiring hard hats and eye protection for those working nearby. &nbsp;</span></p> <p style="line-height: normal;"><span style="font-size: 14px; font-family: Arial;">While rooftop snow removal is necessary, it is important to be aware of the hazards. &nbsp;Employers must engage in careful planning, provide proper training and equipment and adhere to OSHA guidelines to ensure worker safety. &nbsp;Additionally, employees must apply what they have learned to prevent injuries to themselves or fellow workers.&nbsp; By taking these precautions, businesses can protect their employees and reduce winter-related workplace injuries.</span></p> <p style="line-height: normal;"><span style="font-size: 14px; font-family: Arial;">If you would like to know more about Sedgwick’s safety services or would like to schedule a confidential consultation, please contact Andy Sawan at&nbsp;</span><span style="font-size: 14px; font-family: Arial;"><a href="mailto:andrew.sawan@sedgwick.com"><span>andrew.sawan@sedgwick.com</span></a></span><span style="font-size: 14px; font-family: Arial;">&nbsp;or 330-819-4728.</span></p>]]></description>
<pubDate>Tue, 16 Dec 2025 19:49:00 GMT</pubDate>
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<title>Your 2026 Health Coverage Benefits – Enrollment Closes Soon </title>
<link>https://welcomehomeohio.com/news/news.asp?id=716697</link>
<guid>https://welcomehomeohio.com/news/news.asp?id=716697</guid>
<description><![CDATA[<p style="background: #fafafa; line-height: 115%;"><span style="font-size: 14px; font-family: Arial; color: #424242;"><img alt="" src="https://welcomehomeohio.com/resource/resmgr/images/Gallager_pic_article.png" style="width: 337px; height: 252.8px;" /></span></p><p style="background: #fafafa; line-height: 115%;"><span style="font-size: 14px; font-family: Arial; color: #424242;">&nbsp;</span></p><p style="background: #fafafa; line-height: 115%;"><span style="font-size: 14px; font-family: Arial; color: #424242;">Time is running out to secure your 2026 health coverage.</span></p> <p style="background: #fafafa; line-height: 115%;"><span style="font-size: 14px; font-family: Arial; color: #424242;">As a member of <span>Ohio Manufactured Homes Association</span>, this is your final reminder to take advantage of your exclusive health coverage benefits through Gallagher - a trusted leader in insurance and benefits solutions.</span></p> <p style="background: #fafafa; line-height: 115%;"><span style="font-size: 14px; font-family: Arial; color: #424242;">Enrollment Deadlines:</span></p> <ul style="list-style-type: square;"><li><span style="font-size: 14px; font-family: Arial;"><b><span style="color: #424242;">Medicare:</span></b><span style="color: #424242;"> December 7, 2025 </span></span></li><li><span style="font-size: 14px; font-family: Arial;"><b><span style="color: #424242;">Under 65:</span></b><span style="color: #424242;"> December 15, 2025 </span></span></li></ul> <p style="background: #fafafa; line-height: 115%;"><span style="font-size: 14px; font-family: Arial; color: #424242;">If you need coverage starting January 1, 2026, you must act now. After these dates, you may have to wait a full year for another opportunity to enroll or change plans.</span></p> <p style="background: #fafafa; line-height: 115%;"><span style="font-size: 14px; font-family: Arial; color: #424242;">Our advisors are standing by to help you find the right plan - at no cost to you.</span></p> <ul style="list-style-type: square;"><li><span style="font-size: 14px; font-family: Arial;"><b><span style="color: #424242;">Call <span>800-807-6814</span> for immediate assistance</span></b></span></li><li><span style="font-size: 14px; font-family: Arial;"><b><span style="color: #424242;">Visit <span>https://AHS-Member-US.AJG.com/omha/</span> today</span></b></span></li></ul> <p style="background: #fafafa; line-height: 115%;"><span style="font-size: 14px; font-family: Arial; color: #424242;">Don’t miss your chance to secure coverage for 2026.</span></p> &nbsp;<p style="background: #fafafa; line-height: 115%;"><span style="font-size: 14px; font-family: Arial; color: #424242;">Medicare Disclaimer:<br /> We do not offer every plan available in your area. Currently, we represent 7 organizations which offer over 200 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.</span></p> <p><span style="font-size: 14px; font-family: Arial;">&nbsp;</span></p>]]></description>
<pubDate>Tue, 16 Dec 2025 19:45:00 GMT</pubDate>
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<title>The 2026 Louisville Show</title>
<link>https://welcomehomeohio.com/news/news.asp?id=716696</link>
<guid>https://welcomehomeohio.com/news/news.asp?id=716696</guid>
<description><![CDATA[<p><span style="font-size: 14px; font-family: Arial;"><img alt="" src="https://welcomehomeohio.com/resource/resmgr/images/Louisville_logo.png" style="width: 271.6px; height: 107.8px;" /></span></p><p><span style="font-size: 14px; font-family: Arial;">January 14 –16, 2026 
Kentucky Exposition Center in Louisville 
Top 7 Reasons to Attend the Louisville Show! </span></p><p><span style="font-size: 14px; font-family: Arial;"> 
We are back for our 65th year, and we’re thrilled to be partnering with our sponsors to showcase their latest products, ser
vices, and innovations. If that doesn’t persuade you, here are 7 more reasons why we should see you at the 2026 Louisville Show: </span></p><p><span style="font-size: 14px; font-family: Arial;"> 
1. It’s the largest indoor home show in the nation </span></p><p><span style="font-size: 14px; font-family: Arial;">
2. Unmatched networking with 4,000+ fellow attendees </span></p><p><span style="font-size: 14px; font-family: Arial;"> 
3. 40+ model homes to tour </span></p><p><span style="font-size: 14px; font-family: Arial;"> 
4. The newest products and services from over 150 exhibitors </span></p><p><span style="font-size: 14px; font-family: Arial;"> 
5. Three full days of educational seminars lead by industry experts </span></p><p><span style="font-size: 14px; font-family: Arial;"> 
6. The latest innovations on display to keep you ahead of your competition </span></p><p><span style="font-size: 14px; font-family: Arial;"> 
7. The KMHI Welcome Reception on Wednesday, January 14th, hosted by the Kentucky Manufactured Housing Institute   
Be where the entire industry will be this January. </span></p><p><span style="font-family: Arial;"><span style="font-size: 14px;">Register today to a end the 2026 Louisville Show!  
REGISTER ONLINE AT<a href=" www.TheLouisvilleShow.com/register"> www.TheLouisvilleShow.com/register/</a></span></span></p>]]></description>
<pubDate>Tue, 16 Dec 2025 19:43:00 GMT</pubDate>
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<title>OMHA Welcomes New Board Members  for 2026-2027</title>
<link>https://welcomehomeohio.com/news/news.asp?id=716694</link>
<guid>https://welcomehomeohio.com/news/news.asp?id=716694</guid>
<description><![CDATA[<p><span style="font-size: 14px; font-family: Arial; color: #3f3f3f;">As we begin a new year at the Ohio Manufactured Homes Association, we want to extend a special thanks to all our members—both new and returning—for your continued support and commitment to our industry. Your involvement ensures OMHA remains a strong voice for communities, retailers, manufacturers, and associates across Ohio.</span></p> <h3><span style="font-weight: normal; font-size: 14px; font-family: Arial; color: #3f3f3f;">We are also pleased to welcome several newly elected representatives to the OMHA Board of Directors. These leaders bring strong industry experience and dedication to guiding the association forward. </span><span style="font-weight: normal; font-size: 14px; font-family: Arial;"><span style="color: #3f3f3f;"><span style="color: #3f3f3f;">&nbsp;</span>We look forward to working with this outstanding group of professionals as they help guide OMHA through the coming year.<span>&nbsp; </span>Any members who would like to get involved should call the OMHA office.</span></span></h3><p style="text-align: center;">&nbsp;</p><p style="text-align: left;"><img alt="" src="https://welcomehomeohio.com/resource/resmgr/access_newsletter/board_listing_pic.png" style="width: 657.4px; height: 441.2px;" /></p><br />]]></description>
<pubDate>Tue, 16 Dec 2025 19:39:00 GMT</pubDate>
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<title>How To Turn Your Marketing Into Money</title>
<link>https://welcomehomeohio.com/news/news.asp?id=716693</link>
<guid>https://welcomehomeohio.com/news/news.asp?id=716693</guid>
<description><![CDATA[<p><span style="font-size: 14px; font-family: Arial; color: #595959;">By Scott Stroud</span></p><p><span style="font-size: 14px; font-family: Arial; color: #595959;">&nbsp;</span></p><p><span style="font-size: 14px; font-family: Arial; color: #595959;"><img alt="" src="https://cdn.ymaws.com/omha.site-ym.com/resource/resmgr/site_logo_and_design_images/mh.com.png" style="width: 248px; height: 93.8px; top: 25.8px;" /></span></p><p><span style="font-size: 14px; font-family: Arial; color: #595959;">&nbsp;</span></p> <p><span style="font-size: 14px; font-family: Arial; color: #595959;">The late Peter Drucker taught us a fundamental truth: “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions:&nbsp;<b><span style="padding: 0in; border: 1pt none windowtext;">marketing and innovation</span></b>.&nbsp;<b><span style="padding: 0in; border: 1pt none windowtext;">Marketing and innovation</span></b>&nbsp;produce results; all the rest are costs.&nbsp;<b><span style="padding: 0in; border: 1pt none windowtext;">Marketing</span></b>&nbsp;is the distinguishing, unique function of the business.”</span></p> <p><span style="font-size: 14px; font-family: Arial; color: #595959;">Yes, it’s your marketing – the act of attracting and converting new buyers – that drives your revenue. Marketing that fails produce sales, is a waste of time and money – it becomes a cost.</span></p> <p><span style="font-size: 14px; font-family: Arial; color: #595959;">Generating leads is critical to your business, but converting them into sales is what generates revenue. &nbsp;The real money-makers, the place where you should focus your marketing dollars are:</span></p> <p><span style="font-size: 14px; color: #595959; font-family: Arial;"><b>1. Get Found.</b><span>&nbsp; </span>Even in a slowing housing market, there are still more buyers than we have capacity to service. They are actively looking for you through online search engines and on social media.<span>&nbsp; </span>Are they finding you?</span></p> <p><span style="font-size: 14px; font-family: Arial; color: #595959;">Having a website is certainly Step 1 but getting that site visible to buyers takes work. An effective website will give as much attention to the SEO – search engine optimization – as it does design. <span>&nbsp;</span>This is the process of optimizing the content on your website to best align with the words and phrases your buyers use to search for a home. Where making your site look good is an art, SEO is a science that few really master.<span>&nbsp;</span></span></p> <p><span style="font-size: 14px; font-family: Arial; color: #595959;">Another SEO tactic involves connections your website has to other ‘high authority’ sites. These connections give your website more clout with Google, Bing, and Yahoo, brining your site up in the rankings where it is more likely to get seen and clicked on.<span>&nbsp; </span></span></p> <p><span style="font-size: 14px; font-family: Arial; color: #595959;">&nbsp;</span></p> <p><span style="font-size: 14px; color: #595959; font-family: Arial;"><b>2.</b><span>&nbsp; </span><b><span style="padding: 0in; border: 1pt none windowtext;">Capture leads</span></b>.<span>&nbsp; </span>95% or more of the potential buyers visiting your website will remain invisible and anonymous unless you give them a reason to engage with you. So, you must get creative to capture more of those leads.</span></p> <p><span style="font-size: 14px; font-family: Arial; color: #595959;">We know that buyers are most interested in plans, pictures and pricing. The #1 lead capture strategy is to show them plans and pictures, then have them request a price quote by giving you their name and contact information so you can respond.<span>&nbsp;</span></span></p> <p><span style="font-size: 14px; font-family: Arial; color: #595959;">Another is to offer them information of keen interest to them in the form of articles or white papers. “6 Big Questions to Ask Before Buying A New Home”, “Top 5 Home Plans for Retirement Living”, “How To Choose The Right Home For A Fixed Income” – these are intriguing titles that buyers will trade their name and email address to get.<span>&nbsp; </span>Then, once they sign up for the report, deliver it immediately and automatically through your CRM – and continue to send them messages encouraging them to come into your sales center.</span></p> <p><span style="font-size: 14px; font-family: Arial; color: #595959;">&nbsp;</span></p> <p><span style="font-size: 14px; color: #595959; font-family: Arial;"><b><span style="padding: 0in; border: 1pt none windowtext;">3. Nurture Interest</span></b>. &nbsp;When you get a new lead, respond quickly – and often. Nurture their interest in your product or services through consistent communication, education and offering relevant and valuable content.</span></p> <p><span style="font-size: 14px; font-family: Arial; color: #595959;">For example, if there are five things that differentiate your offering from the competition, then outline those points in five separate emails.<span>&nbsp; </span>Send them on a schedule of every 3-5 days and plan a phone call after every third email.<span>&nbsp; </span>In this way your prospect will actually engage with your messaging 7-10 times within the first two weeks of their inquiry – the exact amount that has been proven to be most effective in getting buyers to take action.</span></p> <p><span style="font-size: 14px; font-family: Arial; color: #595959;">This strategy alone keeps you front-of-mind with buyers and increases onsite visits from your online prospects by 300% or more. Could you use three times more sales?</span></p> <p><span style="font-size: 14px; font-family: Arial; color: #595959;">Sales Trainer and Coach, John Underwood, says, “If your marketing isn’t generating more leads than you can handle, it isn’t doing it’s job.”<span>&nbsp; </span>Today, more than in the past few years, your lead generation is critical to your business.<span>&nbsp; </span>Marketing is the key to maintaining a high level of sales and the revenue you need to thrive.</span></p> <p><span style="font-size: 14px; font-family: Arial; color: #595959;">&nbsp;</span></p> <p><span style="font-size: 14px; font-family: Arial; color: #595959;">_____________________<span>&nbsp; </span></span></p> <p><span style="font-size: 14px; font-family: Arial; color: #595959;">&nbsp;</span></p> <p><span style="font-family: Arial;"><span style="font-size: 14px;"><span style="color: #595959;"><b>Scott Stroud</b> is Director of Business Development for digital marketing agency Modularhomes.com, and MhCRM.com, a contact management system designed specifically for new home sales professionals. A former VP of Marketing and Sales for a log home producer, Scott’s major focus today is the use of technology and automation to attract, capture and convert more sales.</span></span></span></p>]]></description>
<pubDate>Tue, 16 Dec 2025 19:35:00 GMT</pubDate>
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<title>Congratulations to the MHI Annual Meeting Award Winners!</title>
<link>https://welcomehomeohio.com/news/news.asp?id=716692</link>
<guid>https://welcomehomeohio.com/news/news.asp?id=716692</guid>
<description><![CDATA[<p> 
During the 2025 MHI Annual Meeting, we were proud to recognize a couple longtime members for their outstanding achievements 
in the manufactured housing industry. 
· Mark Asnes, CEO &amp; Managing Partner of Freehold Real Estate, received the Chairman’s Award from MHI Chair Bill Boor of 
Cavco Industries, Inc., joined by MHI CEO Dr. Lesli Gooch. This award honors exceptional leadership and contributions to the industry. 
· </p><p>Cecil Ayllon, National Account Executive for Minute-Man Anchors, was honored with the Frank Walters Standards Award by 
the Technical Activities Committee, presented by the 2024 winner, Knute Chauncey of Tie Down Engineering Inc. This award recognizes dedication to maintaining high industry standards. 
We extend our heartfelt congratulations to Mark, Cecil, and all of our members whose dedication continues to strengthen and advance the manufactured housing community.</p><p>&nbsp;</p><p><img alt="" src="https://welcomehomeohio.com/resource/resmgr/access_newsletter/mark_a.png" />&nbsp; &nbsp;&nbsp;<img alt="" src="https://welcomehomeohio.com/resource/resmgr/access_newsletter/cecil_a.png" style="left: 371.337px; top: 226.2px; width: 259px; height: 243px;" /></p>]]></description>
<pubDate>Tue, 16 Dec 2025 19:28:00 GMT</pubDate>
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<title>Remembering Ron Younkin:  An Industry Pioneer and Friend</title>
<link>https://welcomehomeohio.com/news/news.asp?id=710197</link>
<guid>https://welcomehomeohio.com/news/news.asp?id=710197</guid>
<description><![CDATA[<p><span style="font-size: 11pt; font-family: Calibri;"><img alt="" src="https://cdn.ymaws.com/omha.site-ym.com/resource/resmgr/images/2025/ronald-younkin-grove-city-oh.jpg" style="width: 279px; height: 370.8px;" /></span></p><p><span style="font-size: 11pt; font-family: Calibri;">It is with deep sadness that we share the passing of Ronald Younkin of Greenlawn Companies, a pillar of Ohio’s manufactured housing community and a lifelong supporter of OMHA.</span></p> <p><span style="font-size: 11pt; font-family: Calibri;">Ron’s contributions to the industry spanned decades, shaping the landscape of manufactured housing in Ohio and beyond. He was inducted into the RV/MH Hall of Fame in 2006 in recognition of his extensive leadership, including his continuous service on the Ohio MHA Board of Directors since 1969 and as a past president of the association. As a member of MHI, Ron played a key role in establishing HUD’s role in manufactured housing, and he was a leader in developing land-lease communities and subdivisions for both site-built and manufactured homes. Ron was also a dedicated board member of the RV/MH Heritage Foundation, following in the footsteps of his father Floyd Younkin, and was inducted into the Hall of Fame in 2006.</span></p> <p><span style="font-size: 11pt; font-family: Calibri;">Tim Williams, OMHA Executive Director, shared: </span><span style="font-size: 11pt; font-family: Calibri; font-weight: bold; font-style: italic;">“Ron was one of the all-time greats in our industry. He was one of the foundational anchors of OMHA. His legacy now lives through his children and Brian Younkin, who has served as OMHA President for 10 years. I will greatly miss Ron; my heartfelt sympathy and prayers are extended to the Younkin family.”</span></p> <p><span style="font-size: 11pt; font-family: Calibri;">Ron’s impact on our industry and his steady leadership leaves a legacy that will continue to guide us. Please join us in extending our deepest condolences to the Younkin family during this difficult time.&nbsp;</span></p> <p><span>&nbsp;</span></p>]]></description>
<pubDate>Tue, 16 Sep 2025 20:25:00 GMT</pubDate>
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<title>Four Manufactured Homes Arrive on the National Mall</title>
<link>https://welcomehomeohio.com/news/news.asp?id=710195</link>
<guid>https://welcomehomeohio.com/news/news.asp?id=710195</guid>
<description><![CDATA[<p><span style="font-family: Calibri; color: #66666f;">On Tuesday, September 2, 2025 four manufactured homes arrived in Washington, D.C. for HUD’s fifth annual Innovative Housing Showcase. More than 5,000 people, including policymakers, housing industry representatives, media, and the public, are expected to attend the event, which will open on Saturday, Sept. 6 and run through Sept. 10.</span></p> <p><span style="font-family: Calibri; color: #66666f;">UMH Properties is once again exhibiting homes on the National Mall—marking its fifth time participating in this important event. This year, UMH is sponsoring three homes in partnership with Cavco Industries, Champion Homes and Ritz-Craft.</span></p> <p><span style="font-family: Calibri; color: #66666f;">Clayton Homes is also exhibiting a home for the showcase, displaying a single-section CrossMod® home that highlights the innovation and versatility of this home category.</span></p> <p><span style="font-family: Calibri; color: #66666f;">MHI appreciates the engagement of these exhibitors, as the showcase continues to be an effective way to demonstrate to policymakers the quality and attainability of manufactured housing. The homes on display represent a range of types and siting options that respond to the nation’s diverse housing supply needs.</span></p> <p><span style="font-family: Calibri; color: #66666f;">MHI members have an exclusive opportunity to engage with national issues and federal policymakers during&nbsp;</span><a href="https://www.manufacturedhousing.org/events-landing/innovative-housing-showcase/mhi-on-the-hill-registration/"><span style="text-decoration: underline; font-family: Calibri;">MHI on the Hill</span></a><span style="font-family: Calibri; color: #66666f;">, held in conjunction with the Innovative Housing Showcase on September 9 and 10 in Washington, D.C.</span></p> <p><span style="font-family: Calibri; color: #66666f;">MHI members will be briefed on the latest issues and will meet with policymakers who shape the laws and regulations that impact manufactured housing. Members will connect and collaborate during several networking events, including an open house for elected officials, hosted by HUD.</span><span style="font-size: 13.5pt; font-family: Lato; color: #66666f;"></span></p> <p><span>&nbsp;<img alt="" src="https://welcomehomeohio.com/resource/resmgr/access_newsletter/Picture1.png" style="width: 200px; height: 148px;" />&nbsp; &nbsp;<img alt="" src="https://welcomehomeohio.com/resource/resmgr/access_newsletter/Picture2.png" />&nbsp; &nbsp;<img alt="" src="https://welcomehomeohio.com/resource/resmgr/access_newsletter/Picture3.png" style="width: 218.4px; height: 138.6px;" />&nbsp; &nbsp;<img alt="" src="https://welcomehomeohio.com/resource/resmgr/access_newsletter/Picture4.png" style="width: 200px; height: 152px;" />&nbsp; &nbsp;<img alt="" src="https://welcomehomeohio.com/resource/resmgr/access_newsletter/Picture5.png" />&nbsp; &nbsp;<img alt="" src="https://welcomehomeohio.com/resource/resmgr/access_newsletter/Picture6.png" style="width: 200px; height: 147px;" /></span></p>]]></description>
<pubDate>Tue, 16 Sep 2025 20:12:00 GMT</pubDate>
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<title>Louisville Show Sponsorships Going Fast!</title>
<link>https://welcomehomeohio.com/news/news.asp?id=710192</link>
<guid>https://welcomehomeohio.com/news/news.asp?id=710192</guid>
<description><![CDATA[<p data-start="161" data-end="481">Sponsorships for the <strong data-start="182" data-end="227">2026 Louisville Manufactured Housing Show</strong> are already nearly <strong data-start="247" data-end="263">50% sold out</strong>! Don’t miss your chance to secure premium benefits and unbeatable exposure at the Midwest’s premier industry event, where over 4,000 industry professionals gather to gear up for the spring and summer selling season.</p>
<p data-start="483" data-end="628">The best branding opportunities won’t last long — sponsorships <strong data-start="546" data-end="554">WILL</strong> sell out soon. Make your mark at Louisville and become a sponsor today!</p>
<p data-start="630" data-end="696">🔗 <a data-start="633" data-end="694" rel="noopener" target="_new" class="decorated-link" href="http://www.thelouisvilleshow.com">www.thelouisvilleshow.com<span aria-hidden="true" class="ms-0.5 inline-block align-middle leading-none"><svg width="20" height="20" viewbox="0 0 20 20" fill="currentColor" xmlns="http://www.w3.org/2000/svg" class="block h-[0.75em] w-[0.75em] stroke-current stroke-[0.75]"></svg></span></a></p>]]></description>
<pubDate>Tue, 16 Sep 2025 20:11:00 GMT</pubDate>
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<title>Unlocking the Path to Homeownership for Ohio’s Middle-Income Earners</title>
<link>https://welcomehomeohio.com/news/news.asp?id=710187</link>
<guid>https://welcomehomeohio.com/news/news.asp?id=710187</guid>
<description><![CDATA[<p>Ohio’s housing conversation often focuses on the lowest-income residents—and rightly so, but there’s another group increasingly feeling squeezed; households earning between 80% and 120% of the Area Median Income (AMI). Teachers, first responders, and healthcare workers fall into this bracket. They don’t qualify for most affordable programs, yet find themselves priced out of traditional homeownership.</p> <p>In June 2025, the median Ohio home sold for <b>$276,100</b>, a year-over-year increase of <b>5.8%.</b>&nbsp;That jump pushes the median price toward the upper reach of affordability for households earning 100% AMI; approximately <b>$72,000 in Columbus</b> and <b>$65,000 in Toledo</b>. When combined with current interest rates, taxes, and maintenance, these homes quickly slip out of reach.</p> <p>That’s where HUD-code manufactured homes and modular homes present a compelling alternative. Factory-built homes in Ohio often come move-in–ready for <b>$150,000 to $180,000</b>, land and siting included,&nbsp;<b>$60,000 to $90,000 less</b> than typical site-built homes. That difference can turn homeownership from distant hope into achievable reality.</p> <p>These homes don’t just offer lower entry costs. They’re versatile in placement — set in land-lease communities, infill lots, or small subdivisions — helping buyers maintain location flexibility. Modern HUD-code designs meet energy standards and qualify for mortgages through Fannie Mae and Freddie Mac, reinforcing their financial viability.</p> <p>For Ohio’s growing workforce, manufactured housing delivers value, choice, and speed, bringing new homes online in months rather than years. This isn’t just housing; it’s opportunity, within reach.</p> &nbsp;<p><b>&nbsp; &nbsp;Chris Nicely, President</b>&nbsp; &nbsp; &nbsp; &nbsp;</p> <p>&nbsp; &nbsp;Texas Office</p> <p>&nbsp; &nbsp;<a href="https://www.google.com/maps/search/8332+Lindsay+Gardens+%C2%A0+%C2%A0The+Colony+Texas+75056?entry=gmail&amp;source=g">8332 Lindsay Gardens</a></p> <p><a href="https://www.google.com/maps/search/8332+Lindsay+Gardens+%C2%A0+%C2%A0The+Colony+Texas+75056?entry=gmail&amp;source=g">&nbsp; &nbsp;The Colony Texas 75056</a></p> <p>&nbsp; &nbsp;865.385.9675 (m)</p> <p>&nbsp;</p> <p>&nbsp;</p>]]></description>
<pubDate>Tue, 16 Sep 2025 19:43:00 GMT</pubDate>
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<title>Suffering from the Summer Slump?  7 Cool Ideas to Heat Up Your Sales.</title>
<link>https://welcomehomeohio.com/news/news.asp?id=710186</link>
<guid>https://welcomehomeohio.com/news/news.asp?id=710186</guid>
<description><![CDATA[<p><span>It’s late summer and a wilting heat has enveloped Ohio, slowing activity and stifling sales.<span>&nbsp; </span>The lots are empty and the phones are quiet. It seems to happen every year, only recovering when schools are back in session and temperatures begin to drop.<span>&nbsp; </span>But you need sales now!</span></p> <p><span>Boosting sales during a slow period in manufactured housing can be challenging but definitely achievable with the right strategies. From your customer’s standpoint, what can you do, say, or offer to get them to brave the heat and head to your model center?<span>&nbsp; </span>Here are five ideas to help your team get back on track:</span></p> <ol start="1"> <li><b><span>Create Special Promotions:</span></b><span> Offer limited-time “Beat the Heat” promotions or discounts specifically for the summer slump period. This could include price reductions, special financing options, or free upgrades on selected homes. Highlight these promotions through targeted marketing campaigns to attract potential buyers.<br /> <br /> </span></li> <li><b><span>Enhance Online Presence:</span></b><span> Improve your online visibility through digital marketing efforts. Summer is a great time to update your online strategies to ensure your website ranks well in relevant searches and delivers a positive experience to site visitors. Utilize social media platforms to showcase your homes, share customer testimonials, and engage directly with potential buyers. Consider running targeted online ads to reach a wider audience.<br /> <br /> </span></li> <li><b><span>Host Open Houses or Events:</span></b><span> Organize open houses or special events at your dealership. Create a welcoming atmosphere with refreshments, tours of homes, and opportunities for potential buyers to interact with sales representatives. Encourage attendees to bring friends or family members who might also be interested in purchasing a manufactured home.<span>&nbsp; </span>Are you a member of the local Chamber of Commerce?<span>&nbsp; </span>Why not host the next meeting at your sales model?<span>&nbsp; </span>The added exposure can generate new interest and help overcome old stereotypes.</span></li> <li><b><span>Build a Realtor Referral Network</span></b><span>:<span>&nbsp; </span>Realtors have a list of potential buyers looking for just the right home and price point. Many retailers have found working with real estate professionals to be a great source of referrals - and sales.<span>&nbsp; </span>Yes, you will pay them a commission, but that can be negotiated and rolled into the final price.<span>&nbsp; </span>An added bonus is that Realtors know where and how to find land for the buyers you might already have in your pipeline.<span>&nbsp; </span></span></li> <li><b><span>Offer Customization Options:</span></b><span> Highlight the flexibility and customization options available with manufactured homes. Many buyers appreciate the ability to personalize their home to suit their preferences and lifestyle. Emphasize how your team can assist in creating their dream home, whether it’s choosing floor plans, selecting interior finishes, or adding energy-efficient upgrades. (Example: Summer might be a great time to show how customers can add a deck that wraps around an above-ground pool.)<br /> <br /> </span></li> <li><b><span>Follow Up Effectively:</span></b><span> Implement a proactive follow-up strategy with leads and inquiries. Make sure all leads and notes are input into your CRM, and set automations to help you promptly respond to inquiries.<span>&nbsp; </span>Schedule follow-up calls or meetings to discuss specific needs and preferences. Keep potential buyers informed about new models, promotions, or upcoming events. Building a relationship and staying top-of-mind can lead to conversions even after initial contact.</span></li> <li><b><span>Mine Your Database:</span></b><span><span>&nbsp; </span>Many people start their new home research before they are ready to begin the buying process. In fact, your database is full of potential buyers that haven’t moved forward because it wasn’t the right time. Create a re-engagement campaign to revive old interest and get those buyers back in to take another look.<span>&nbsp; </span>Timing and circumstances may have changed, and now might be the perfect time to reconnect.</span></li> </ol> <p><span>By implementing these strategies, your team can actively engage potential buyers, differentiate your offerings, and ultimately increase sales during slower periods. And those strategies will continue to have a longer term effect when the market bounces back.</span></p>]]></description>
<pubDate>Tue, 16 Sep 2025 19:39:00 GMT</pubDate>
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<title>Remembering Asa “Ace” Elsea: A Lifelong Advocate, Leader, and Friend</title>
<link>https://welcomehomeohio.com/news/news.asp?id=704802</link>
<guid>https://welcomehomeohio.com/news/news.asp?id=704802</guid>
<description><![CDATA[<p><span style="font-family: Calibri;"><img alt="" src="https://welcomehomeohio.com/resource/resmgr/images/2025/ace.png" style="width: 149px; height: 171.778px;" /></span></p><p><span style="font-family: Calibri;">The Ohio Manufactured Homes Association (OMHA) mourns the passing of Asa J. “Ace” Elsea, a pillar of the manufactured homes industry and a beloved leader in the Circleville community. Ace passed away peacefully at home on April 1, 2025, at the age of 83, leaving behind a remarkable legacy of service, mentorship, and advocacy.</span></p> <p><span style="font-family: Calibri;">Born and raised in Circleville, Ace was a standout student-athlete, graduating from Circleville High School in 1959 and later being inducted into its Athletic Hall of Fame. He attended Bowling Green State University, where he excelled both on the football field and in the classroom, earning recognition as an all-league place kicker and graduating with a degree in education.</span></p> <p><span style="font-family: Calibri;">After beginning his career in teaching and coaching—serving as the first football coach at Westfall High School—Ace joined the family business, Elsea Inc., in 1965. He rose to become President, CEO, and Chairman of the Board, guiding the company through decades of growth and community service, including the celebration of its 75th anniversary.</span></p> <p><span style="font-family: Calibri;">Ace's commitment to his industry and his community was evident in everything he did. He served as President of the Circleville Jaycees, Chamber of Commerce, and High School Alumni Board, and held board positions with the YMCA and Pickaway County Airport Authority. A man of many talents and interests, Ace was also an experienced pilot with over 4,000 hours of flight time and an accomplished runner, completing 108 half marathons and founding the Roundtown Classic Race, which raised over $100,000 for local scholarships.</span></p> <p><span style="font-family: Calibri;">But it was Ace’s unwavering dedication to the manufactured homes industry that will forever resonate with OMHA members. He was not only a past President of OMHA but also served as Government Relations Chairman and a long-time board member, shaping the direction and success of the association for decades.</span></p> <p><span style="font-family: Calibri;">“</span><span style="font-family: Calibri; font-style: italic;">Ace was one of the pillars of OMHA’s foundation,</span><span style="font-family: Calibri;">” said OMHA Executive Director Tim Williams. “</span><span style="font-family: Calibri; font-style: italic;">He was a mentor to me during my early years of OMHA. Together, we worked to put in place, through advocacy, many of OMHA’s legislative initiatives—from zoning and taxes to the creation of the Ohio Commission and legislation on abandoned homes. His legacy and efforts to improve the business environment for manufactured homes will endure.</span><span style="font-family: Calibri;">”</span></p> <p><span style="font-family: Calibri;">Ace’s life was defined by a deep love for his family, his community, and his industry. He is survived by his beloved wife of 63 years, Mary, their children Asa Jay and Christine, four grandchildren, and many extended family members and friends who will carry forward his values of integrity, hard work, and service.</span></p> <p><span style="font-family: Calibri;">The OMHA community extends its heartfelt condolences to the Elsea family. Ace’s contributions and spirit will continue to inspire future generations of industry leaders.</span></p> <p><span>&nbsp;</span></p>]]></description>
<pubDate>Mon, 30 Jun 2025 18:21:00 GMT</pubDate>
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<title>Call for Nominations: 2026–2027 OMHA Regional Chapter &amp; Board Elections</title>
<link>https://welcomehomeohio.com/news/news.asp?id=704801</link>
<guid>https://welcomehomeohio.com/news/news.asp?id=704801</guid>
<description><![CDATA[<p><span style="font-family: Arial; font-size: 14px;">Dear OMHA Members,</span></p> <p><span style="font-family: Arial; font-size: 14px;">It’s time to prepare for the biannual OMHA Regional Chapter and Board Elections for the 2026–2027 term.</span></p> <p><span style="font-family: Arial; font-size: 14px;">Every November of an odd-numbered year, OMHA’s five regional chapters (or "Regional Geographic Areas") have the opportunity to elect officers and representatives to the OMHA Board of Directors. Each region may elect up to four board members.</span></p> <p><span style="font-family: Arial; font-size: 14px;">In accordance with OMHA bylaws, this message serves as the official notice of open nominations for each region.</span></p> <p><span style="font-family: Arial; font-size: 14px;">If you or someone in your region is interested in serving on the OMHA Board, please email the nominee’s name and membership affiliation to OMHA for consideration. Nominations will be accepted electronically and must be received by <span style="font-weight: bold;">November 3, 2025</span>.</span></p> <p><span style="font-family: Arial; font-size: 14px;">The slate of regional representatives will be presented for a vote at the OMHA Board Meeting on <span style="font-weight: bold;">December 3, 2025</span>, at <span style="font-weight: bold;">9:30 a.m.</span> at <span style="font-weight: bold;">Pinnacle Golf Club</span>. Once elected, the regional representatives will also vote on additional affiliate board members.</span></p> <p><span style="font-family: Arial; font-size: 14px;">&nbsp;</span></p> <p><span style="font-family: Arial; font-size: 14px;">Please note:</span></p> <p><span style="font-family: Arial; font-size: 14px;"><span style="color: black; font-family: Arial;">·</span><span style="width: 11.25pt; font-family: Arial;"></span>All nominees must be current, dues-paid OMHA members for 2025.</span></p> <p><span style="font-family: Arial; font-size: 14px;"><span style="color: black; font-family: Arial;">·</span><span style="width: 11.25pt; font-family: Arial;"></span>The Board of Directors meets quarterly in February, June, September, and December.</span></p> <p><span style="font-family: Arial; font-size: 14px;"><span style="color: black; font-family: Arial;">·</span><span style="width: 11.25pt; font-family: Arial;"></span>When submitting a nomination, include your company name and the region your nominee represents.</span></p> <p><span style="font-family: Arial; font-size: 14px;">&nbsp;</span></p> <p><span style="font-family: Arial; font-size: 14px;">If you have any questions, please contact the OMHA office or email Andrea Reichman at <span style="color: #3a71a5; font-weight: bold; text-decoration: underline;">areichman@omha-usa.org</span><span style="color: #3a71a5;">.</span></span></p> <p style="text-align: justify;"><span style="font-family: Arial; font-size: 14px;">Thank you for your continued support and involvement in OMHA!</span></p> <p><span>&nbsp;</span></p>]]></description>
<pubDate>Mon, 30 Jun 2025 18:19:00 GMT</pubDate>
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<title>HELP US PROTECT THE FUTURE OF MANUFACTURED HOUSING IN OHIO</title>
<link>https://welcomehomeohio.com/news/news.asp?id=699486</link>
<guid>https://welcomehomeohio.com/news/news.asp?id=699486</guid>
<description><![CDATA[<p>&nbsp;</p><p class="Default" style="color: #5b6770; font-family: Arial, sans-serif; font-size: small; background-color: #ffffff; text-align: center;"><img alt="" src="https://welcomehomeohio.com/resource/resmgr/ohio_statehouse_clouds.jpg" style="width: 476.555px; height: 299px;" /></p><p class="Default" style="color: #5b6770; font-family: Arial, sans-serif; font-size: small; background-color: #ffffff; text-align: center;"><b><u><span style="font-family: Aptos, sans-serif; color: #c00000;"><span style="font-size: 20px;">POLITICAL ACTION COMMITTEE</span></span></u></b></p><p class="Default" style="color: #5b6770; font-family: Arial, sans-serif; font-size: small; background-color: #ffffff; text-align: center;"><span style="font-family: Arial;"><span style="font-size: 14px;"><b><span style="color: #1f497d;">HELP US PROTECT THE FUTURE OF MANUFACTURED HOUSING IN OHIO<br /></span></b><b><span style="color: #000000;">Your Industry. Your Voice. Your PAC.</span></b></span></span></p><p class="Default" style="color: #5b6770; font-family: Arial, sans-serif; font-size: small; background-color: #ffffff; text-align: center;"><b><i><span style="font-size: 14px; font-family: Arial; color: #1f497d;">Support OMHA’s Advocacy Efforts with a Contribution Today</span></i></b></p><p class="Default" style="color: #5b6770; font-family: Arial, sans-serif; font-size: small; background-color: #ffffff;"><span style="font-family: Arial; color: #000000;"><span style="font-size: 14px;">The Ohio Manufactured Homes Association (OMHA) is working tirelessly on key legislative priorities that directly impact your business and our communities—including advocating for state funding for manufactured home communities, improving abandoned home laws, and protecting our homeowners from burdensome regulations.</span></span></p><p class="Default" style="color: #5b6770; font-family: Arial, sans-serif; font-size: small; background-color: #ffffff; text-align: center;"><span style="font-size: 14px; font-family: Arial; color: #000000;"><b>But we can’t do it without your help.</b></span></p><p class="Default" style="color: #5b6770; font-family: Arial, sans-serif; font-size: small; background-color: #ffffff;"><span style="font-size: 14px; font-family: Arial; color: #000000;">Every year, OMHA reviews and responds to more than 100 proposed bills and regulations that affect how we operate—from installation requirements and taxes to community rules and abandoned home procedures. That’s why the OMHA Political Action Committee (PAC) is essential. It gives our industry a strong, united voice in the political process and ensures lawmakers hear from us—loud and clear.</span></p><p class="Default" style="color: #5b6770; font-family: Arial, sans-serif; font-size: small; background-color: #ffffff;"><span style="font-size: 14px; font-family: Arial; color: #000000;"><b>Your immediate support of $250, $500, or $1,000</b>&nbsp;will strengthen our ability to advocate for fair and balanced policies. Together, we can make a real difference.</span></p><p class="Default" style="color: #5b6770; font-family: Arial, sans-serif; font-size: small; background-color: #ffffff; text-align: center;"><span style="font-family: Arial;"><span style="color: #000000;"><span style="font-size: 14px;">📬&nbsp;<b>Mail your personal, sole proprietorship, or partnership check today:</b></span></span></span></p><p class="Default" style="color: #5b6770; font-family: Arial, sans-serif; font-size: small; background-color: #ffffff; text-align: center;"><span style="font-family: Arial;"><span style="color: #000000;"><span style="font-size: 14px;">OMHA PAC<br />244 Bradenton Avenue<br />Dublin, OH 43017</span></span></span></p><p class="Default" style="color: #5b6770; font-family: Arial, sans-serif; font-size: small; background-color: #ffffff; text-align: center;"><span style="font-family: Arial;"><span style="color: #000000;"><span style="font-size: 14px;">&nbsp;</span></span></span></p><p class="Default" style="color: #5b6770; font-family: Arial, sans-serif; font-size: small; background-color: #ffffff; text-align: center;"><span style="font-family: Arial;"><span style="color: #000000;"><span style="font-size: 14px;"><span style="font-family: Arial; font-size: 14px; text-align: center; background-color: #ffffff; color: #c00000;"><strong>Please note:</strong></span><strong style="color: #5b6770; font-family: Arial; font-size: 14px; text-align: center; background-color: #ffffff;">&nbsp;Corporate contributions are prohibited by law.&nbsp;Let’s protect the future of manufactured housing in Ohio—contribute to the OMHA PAC today.</strong></span></span></span></p>]]></description>
<pubDate>Thu, 24 Apr 2025 18:03:00 GMT</pubDate>
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