This centralized resource was created in response to member requests for clearer guidance on funding streams that could support manufactured and modular home projects. By gathering everything in one place, OMHA aims to make it easier for members to explore potential partnerships, identify eligibility pathways, and stay informed about future application cycles.

Members can access the page directly from the OMHA website. The resource will be updated regularly as deadlines shift, funding rounds open, and new programs are introduced.

If you have questions about specific programs or would like help identifying opportunities that may fit your project, OMHA is here to assist.

https://welcomehomeohio.com/mpage/HousingPrograms

OMHA received the sad news of the passing of longtime industry leader and friend, Dan Rolfes. Dan was truly one of the legends of our industry. His leadership spanned decades, beginning with his service as OMHA President from 1982–1983 and again from 1998–2001. He also served as President of MHI, further shaping national conversations on manufactured housing policy and progress.

In 2004, Dan was appointed the first Chair of the Ohio Manufactured Homes Commission, a role he held with steady guidance and integrity from its inception through 2015. His calm leadership style, collaborative spirit, and unwavering commitment to the industry made a lasting impact on every organization he touched.

Dan’s contributions were further recognized by his induction into the RV/MH Hall of Fame—a well-deserved honor for someone who dedicated so much of his life to advancing manufactured housing.

Dan will be deeply missed and fondly remembered for his dedication, vision, and infectious personality. Our thoughts are with his family, friends, and all who had the privilege of working alongside him.

Streamlining the movement from ‘awareness’ to ‘action’…

By Scott Stroud, Director of Development, MhCRM

When I begin in sales, then transitioned to marketing, the emphasis was on the Selling Process.Sadly, I still see sales trainers hammering those sales steps into new recruits. It took years to realize and find a much better approach, based on the realization that buyers have a process and that the closer our actions align with their actions, the more likely we are to end up on the same page – the sale. In every industry, not just home sales, successful businesses map out that journey and ensure that they make it as frictionless as possible.

Less successful businesses don’t devote much, if any, time to the process, but instead just cross their fingers and hope for the best. Hope, as I’ve learned, is not a good strategy to achieve results

It is my hope, though, that by sharing a few thoughts with you, I can help ensure you’re the former, rather than the latter.

Tailored, or ‘One Size Fits All’?

When you understand that each of your customers goes on a journey towards their home purchase, you’ll also understand that depending on where they are on the journey, they’ll require different things to help them take the next step.

‘One size fits all’ marketing assumes that every prospect is in the same situation and is one-dimensional as a result – either asking prospects to fill in their details to get a quote, or click a button get more information.

Tailored marketing recognizes the journey, and provides easy next steps for prospects.

The traditional sales funnel works as follows:

Awareness – a prospect becomes aware of your product

Interest – A prospect becomes interested in your product

Decision – A prospect gets close to making a decision about whether to buy or not

Action – Having taken all of the above into account, the prospect takes action

The best marketing journey takes all of these stages into account; the worst focuses purely on trying to get people to take the final step and buy.

Creating Awareness

Without attention, or awareness, you’ve got little chance of taking prospects down the sales funnel and getting them to buy from you. Which means your marketing needs to reach out to people who don’t yet know that your product will solve their problems.

Whether you’re using Facebook Advertising, Google Ads, email marketing, or more traditional media like print advertising, the principle is the same – if people don’t know you exist, they’re not going to buy from you.

The good news is that technology has made it much easier (and cheaper) to ensure that your target market is aware of who you are and what you do. Rather that old-style ‘interruption marketing’, you now have an opportunity to reach buyers when and where they are looking for a home. Social media has been the go-to for years, but more buyers are instead using AI tools, such as ChatGPT, to streamline their searches. A tailored marketing approach includes awareness of every channel your customers might employ to begin their journey.

Ideas for generating awareness:

• Facebook Posts and Reels
• YouTube and Instagram Videos
• Email marketing campaigns
• Open Houses and Community Events
• Home Shows

Creating Interest

Once prospects are aware of who you are, the next step is to get them interested in your home.

The way to achieve this is to focus on the two or three key benefits that the product delivers.

• How does your product actually make your customers’ lives better?
• Will it make them happier? Healthier? Richer? Calmer?
• Will it give them more free time? More holidays? More meaningful relationships?

Focusing on the core benefits your home delivers, in terms of lifestyle and family, establishes the true value of your home and gets your prospect invested on an emotional level, rather than purely a rational one. Emotions are what drive purchases, and logic is what we use to rationalize those purchases.

Lead Buyers to the Right Decision

The next step in the sales funnel is ‘decision’, and the key here is to ensure that your prospect has all the information they need to make a buying decision. And nearly every buyer will tell you that the “bottom line is the price”.

If you’ve done a good job at the previous step and demonstrated the true value of your homes, your prospects will understand that they get what they pay for, and that will drive them to take another step towards buying from you. And the easier you make it for them to access and understand this, the more sales you will make.

When they find a home they like, this gets them straight to their next biggest question, price. And one of the most effective calls to action at this stage is the simple “Get a Quote” button on your website. In our experience, the Get a Quote feature is unparallelled in capturing interest that you can respond to. Potential buyers will give you specific and true information including, name, contact information, where they wish to build, and whether or not they have land. This makes following up much easier for your sales team.

When someone responds to your Get a Quote feature, that’s not only a very strong buying signal, it’s also a ‘mini-close’ – if they’re interested in the price, they’re interested in the home, your home.

Getting Prospects to Take Action

Salespeople will know that there’s a difference between decision and action.

People mentally process the fact that they want and need a home, but until they actually begin the application process, the sale isn’t a done deal. That’s why mapping out your customer’s journey right up until the point of sale (and, in fact, beyond) is hugely important.

Understanding the period between decision and action and thinking through all of the reasons why action could be delayed and/or cancelled, will help you create a process that moves a qualified prospect into confirmed buyer.

Putting it all together…

When you think about your marketing in a more in-depth, nuanced way, you’re able to create much more effective communication that moves your prospect through each step.

But on a practical level, creating marketing for each step can be hugely time-consuming, and keeping all the plates spinning at the same time is easier said than done.

That’s why at MhCRM, we help our clients to build this process into their businesses, so it happens on autopilot. With the right technology, you really can take people from awareness to action, without manual processes, allowing you to focus on doing what you do best – selling more homes.

About the Author:

Scott Stroud is an industry insider with over 30 years of sales and marketing experience. He is Program Director for MhCRM.com, the first automated CRM designed exclusively for the MH Industry. He can be contacted at scott@mhcrm.com, or by phone at 606.416.2078

The word “fraud” carries a heavy connotation with it and making a fraud referral to the Bureau of Workers’ Compensation can feel a bit overwhelming. What should you do if you suspect that a fraudulent claim has been filed against you? The Bureau of Workers’ Compensation has an entire division devoted to analyzing and investigating fraud concerns. The Special Investigations Department was created in 1994 with the sole purpose of reviewing potential fraud in the workers’ compensation system.

According to the Bureau’s Special Investigations Department Annual Report from 2025, they received 2,164 fraud allegations and ultimately closed 1,395 cases with 56 resulting in convictions for an identified savings of $91 million dollars.

It is important to understand the activities that are most associated with potential workers’ compensation claim fraud:

• Collecting disability benefits while receiving compensation
• Receiving cash payment for work performed “under the table”
• Claiming to be injured while at work when the injury happened elsewhere
• Exaggeration of disability complaints to extend disability
• Falsifying documents related to a claim application

Employers are often notified of potential fraud either from co-workers who witnessed or heard about the suspected incident or through personal observation, such as seeing a post on social media. Should you suspect one or more of the above activities you should contact the BWC Fraud unit to report a concern. You can do this either through the Bureau of Workers’ Compensation’s website or by contacting the BWC Fraud department directly at 1.800.644.6292.

For more information, contact Paul Feck at Sedgwick at paul.feck@sedgwick.com.

OMHA is proud to announce that Evan Atkinson has been inducted into the RV/MH Hall of Fame – Class of 2026, a prestigious honor recognizing his lifetime of dedication, leadership, and advocacy within the manufactured housing industry.

Evan’s decades of service, including his leadership within OMHA, his work shaping Ohio’s regulatory landscape, and his ongoing contributions to the success of retail operations across the region, have made a lasting impact on our industry. This recognition is a true reflection of his commitment and influence.

We invite our members and industry partners to join us in celebrating Evan at the official induction ceremony August 17, 2026.

Performance Equity Partners, Inc. (PEP), headquartered in Tinley Park, IL, is licensed in twenty-one states as a specialized lender offering creative, flexible non-recourse and recourse financing options for manufactured-home community owners as well as retailers. Established in 2007, PEP leverages over a century of combined lending experience to support borrowers who may have lower credit scores or limited access to traditional financing. Their services include chattel (non-land) lending programs, with terms up to 25 years, competitive rates, low closing costs and extremely fast turnaround times.

PEP works closely with manufactured-home community owners, who generally rely on lenders who can finance residents’ homes, to help free up capital and in many cases aid the conversion of rentals to homeowner-owned homes. PEP will even purchase entire portfolios of loans, helping community owners maintain cash flow and reduce their risk.

Because PEP employs a respectful and communicative approach - each applicant works directly with a dedicated loan officer from application to closing – fostering strong relationships both with individual buyers and with park operators. Servicing is never minimized once the loan is closed and funded as PEP services all accounts it originates for the full life of the loan. Its collection practices are diligent yet thoughtful, helping retain good tenants while protecting the economic health of the community.

For individuals who have been locked out of traditional mortgage markets, and for park owners seeking a reliable lending partner, PEP’s model offers not just financing, but a promise: that homeownership can be accessible, fair, and designed to address the needs of individuals and community owners alike.

Call Kevin Archer for more information: Kevin Archer, Regional Manager NMLS #268471 Phone 937-205- 2011 | Toll Free 877-334-3606 | Email: karcher@peplending.com www.peplending.com 

As property management becomes increasingly complex, finding the right property management software is critical for staying competitive. With numerous options on the market, it’s hard to know which one is best suited for your business. No matter what kind of portfolio you’re managing—residential, manufactured housing, commercial, something else, or a mix of several—there’s a perfect software solution for every property manager.

In this guide, we’ll break down the top property management software of 2025 to help you find the right fit for your needs. We’ll cover everything from core features to pricing, pros, cons, and ideal use cases for each platform.

What to Look for in Property Management Software

Before diving into our list of top picks, it’s important to understand what features make property management software effective:

• Marketing and Leasing: Simplify the prospect-to-tenant cycle to reduce vacancies.
• Tenant and Lease Tracking: Monitor rental schedules, payments, and renewals.
• Maintenance Management: Easily track maintenance requests and assign tasks.
• Accounting and Reporting: Automate billing, generate reports, and track expenses.
• Resident Experience: Allow property managers to keep residents updated on upcoming events, maintenance, and more to facilitate a strong tenant relationship.
• Artificial Intelligence: Integrated AI models that simplify your daily processes and allow automation to maximize efficiency.

Now, let’s look at the best options for 2025.

Top Property Management Software in 2025

1. Rent Manager

Overview:

Rent Manager is robust and highly customizable property management software designed to serve companies managing any type of portfolio. Its extensive feature set covers everything from accounting and maintenance to CRM and marketing, plus its extensive customizability makes it a strong fit for operators managing complex portfolios.

Key Features:

• Customization
• Customer Support
• Integrated Technology Solutions
• Accounting
• Marketing & Leasing
• Resident Experience
• Operations
• Maintenance
• Communication Suite
• Analytics & Reporting
• API & Open Platform

Pros:

• Automate repetitive tasks
• Comprehensive accounting features for AR, AP, GL, and financial reporting
• Modern, convenient online portals for resident payments, maintenance, and communication
• Access powerful reporting and custom dashboards for actionable insights
• A flexible platform that adapts to your unique portfolio and business
• Open API

Cons:

• Steeper learning curve than simpler tools

Best For: Property managers with 200+ units who need robust accounting and operations tools, especially those managing multiple property types or requiring deep customization.

Pricing: Contact for quote.

2. Yardi Voyager

Overview:

Yardi Voyager is one of the most comprehensive property management platforms, offering everything from accounting and reporting to leasing and maintenance management. It is especially strong in commercial property management and is trusted by large property management firms.

Key Features:

• Comprehensive accounting and financial management tools
• Advanced reporting and analytics
• Customizable leasing and tenant workflows
• Mobile app for on-the-go management

Pros:

• Scalable for large portfolios
• Strong reporting and analytics tools

Cons:

• Expensive and modular system tailored toward large-scale operations
• Requires a learning curve

Best For: Property managers who handle a large portfolio and need a highly customizable platform.

Pricing: Contact for quote.

3. AppFolio

Overview:

AppFolio is a user-friendly property management software that caters to both residential and commercial properties. Its intuitive interface and comprehensive features make it a popular choice for small-to-medium-sized property managers.

Key Features:

• Online rent payments and tenant communication
• Maintenance request tracking
• Built-in accounting tools and reporting
• Mobile app for on-the-go access

Pros:

• Easy to use with a low learning curve
• Good feature set for small-to-medium operations

Cons:

• Limited customization options for larger portfolios
• Some users report issues with mobile app performance
• Customer support experience

Best For: Small property management businesses looking for an easy-to-use platform.

Pricing: Contact for quote.

4. DoorLoop

Overview:

DoorLoop offers an intuitive and straightforward property management solution for both residential and commercial properties. Its simple interface and affordable pricing make it ideal for small property managers or those just starting.

Key Features:

• Rent collection and online payment tools
• Maintenance request tracking
• Accounting and financial reporting
• Marketing tools for listing properties

Pros:

• Affordable pricing core features
• Easy-to-use interface
• Strong customer support

Cons:

• Limited customization options
• Newer company with a less mature product than others on the market

Best For: Small property managers or landlords who need a simple, affordable solution.

Pricing: Starts at $69/mo.

5. Buildium

Overview:

Buildium is one of the most established names in the property management software space. It offers features for residential, commercial, and community associations, making it a good choice for property managers with mixed portfolios.

Key Features:

• Accounting and financial management tools
• Tenant and lease tracking
• Maintenance management
• Community association features

Pros:

• Great for mixed-use portfolios
• Strong customer support
• Easy-to-use interface

Cons:

• Lacks robust features found in competitor products
• Lacks some customization options

Best For: Property managers with both residential and commercial properties or community associations.

Pricing: Starts at $58/mo.

How to Choose the Best Property Management Software for Your Needs

Choosing the right property management software can be overwhelming, but by considering your specific needs and budget, you can narrow down the options quickly. Here are some questions to ask yourself when making your decision:

• What features are essential for your business? Do you need advanced reporting? Or are you looking for something simple that handles rent collection and maintenance?
• How many properties are you managing? Large portfolios may require more advanced software with customizable features, while smaller portfolios can get by with simpler options.
• What is your budget? Some software is priced per unit, while others have tiered pricing. Know your budget before diving into the options.

Conclusion

The best property management software in 2025 varies depending on your business needs and goals. From comprehensive platforms like Rent Manager for more complex portfolios and deep customization, to simple solutions like DoorLoop, there’s something for everyone. Consider your essential features, the size of your portfolio, and your budget to make the best decision for your business.

As winter approaches, businesses must address the challenges of snow accumulation on rooftops.  Removing snow is crucial to avoid structural damage and ensure safe operations, as it can pose significant risk to workers if a collapse were to occur.  However, rooftop work comes with its own inherent dangers.  According to the Occupational Safety and Health Administration (OSHA), falls are the leading cause of fatalities and injuries when removing snow and ice from rooftops.

Rooftop snow removal work can expose personnel to various hazards including:

• Falls from roof edges
• Falls through skylights
• Falls from ladders
• Electrical injuries from contact with overhead wires
• Cold-related issues like frostbite and hypothermia
• Overexertion leading to muscle strains

To prepare for safe snow removal, employers should first assess the roof’s structural integrity and load-bearing capacity, and ensure the location of skylights and the roof edge are well marked with flags or by other means.  Once that is complete, determine the most effective way to clear snow and ice and apply ice-preventing chemicals, when needed.  In most cases, the safest way is from the ground using long-handled tools or draglines.  If that is not an option, aerial lifts can generally provide employees safer access to the roof than ladders, especially when there is a significant accumulation of snow on the ground.  Ladders should only be used when absolutely necessary.  If a ladder is necessary, use it only to access the roof.  Never use tools such as a snow rake or shovel while standing on the ladder; doing so may cause the employee to fall.   

When working at heights of four feet or more, OSHA requires that employers provide guardrails, safety nets or personal fall arrest systems.  If the roof does not have a tall enough parapet wall or standard guardrail in place, then some other form of fall protection must be used.  Employers must ensure that employees are trained on the proper use, care and inspection of fall protection equipment including lanyard, harness, self-retracting lifeline, etc.  Additional requirements are found in OSHA 1910.28 and 1926 Subpart M.

Electrical hazards are another concern when clearing off rooftop snow.  To minimize the risk of electrocution, maintain at least a 10-foot clearance from power lines, use non-conductive tools and ensure that electrical equipment is grounded.  

Cold weather exacerbates the dangers of frostbite and hypothermia. Employers can help by providing warm, layered clothing, encouraging frequent breaks in heated areas and ensuring workers stay hydrated with water or electrolyte drinks.  Ensure employees are trained on the signs and symptoms of frostbite, hypothermia and other cold-stress conditions that affect the body.   

To help prevent muscle strains, review proper lifting techniques and encourage employees to push the snow rather than use a shovel to lift it.  Warm-up stretches prior to starting work can also help prevent muscle strains.  Also, if employees use a snow thrower, they should be trained on its proper operation, the correct PPE to use and safe ways to raise and lower the snow thrower to and from the roof.

One final concern is for anyone working on the ground near where the roof is being cleared.  Falling snow and ice can pose a serious danger to workers and bystanders below.  Best practices include establishing an exclusion zone of at least 10 feet from snow removal areas, using signs and barriers to limit access and requiring hard hats and eye protection for those working nearby.  

While rooftop snow removal is necessary, it is important to be aware of the hazards.  Employers must engage in careful planning, provide proper training and equipment and adhere to OSHA guidelines to ensure worker safety.  Additionally, employees must apply what they have learned to prevent injuries to themselves or fellow workers.  By taking these precautions, businesses can protect their employees and reduce winter-related workplace injuries.

If you would like to know more about Sedgwick’s safety services or would like to schedule a confidential consultation, please contact Andy Sawan at andrew.sawan@sedgwick.com or 330-819-4728.

Time is running out to secure your 2026 health coverage.

As a member of Ohio Manufactured Homes Association, this is your final reminder to take advantage of your exclusive health coverage benefits through Gallagher - a trusted leader in insurance and benefits solutions.

Enrollment Deadlines:

• Medicare: December 7, 2025
• Under 65: December 15, 2025

If you need coverage starting January 1, 2026, you must act now. After these dates, you may have to wait a full year for another opportunity to enroll or change plans.

Our advisors are standing by to help you find the right plan - at no cost to you.

• Call 800-807-6814 for immediate assistance
• Visit https://AHS-Member-US.AJG.com/omha/ today

Don’t miss your chance to secure coverage for 2026.

Medicare Disclaimer:
We do not offer every plan available in your area. Currently, we represent 7 organizations which offer over 200 products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.

January 14 –16, 2026 Kentucky Exposition Center in Louisville Top 7 Reasons to Attend the Louisville Show!

We are back for our 65th year, and we’re thrilled to be partnering with our sponsors to showcase their latest products, ser vices, and innovations. If that doesn’t persuade you, here are 7 more reasons why we should see you at the 2026 Louisville Show:

1. It’s the largest indoor home show in the nation

2. Unmatched networking with 4,000+ fellow attendees

3. 40+ model homes to tour

4. The newest products and services from over 150 exhibitors

5. Three full days of educational seminars lead by industry experts

6. The latest innovations on display to keep you ahead of your competition

7. The KMHI Welcome Reception on Wednesday, January 14th, hosted by the Kentucky Manufactured Housing Institute Be where the entire industry will be this January.

Register today to a end the 2026 Louisville Show! REGISTER ONLINE AT www.TheLouisvilleShow.com/register/

We are also pleased to welcome several newly elected representatives to the OMHA Board of Directors. These leaders bring strong industry experience and dedication to guiding the association forward.  We look forward to working with this outstanding group of professionals as they help guide OMHA through the coming year.  Any members who would like to get involved should call the OMHA office.

The late Peter Drucker taught us a fundamental truth: “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

Yes, it’s your marketing – the act of attracting and converting new buyers – that drives your revenue. Marketing that fails produce sales, is a waste of time and money – it becomes a cost.

Generating leads is critical to your business, but converting them into sales is what generates revenue.  The real money-makers, the place where you should focus your marketing dollars are:

1. Get Found.  Even in a slowing housing market, there are still more buyers than we have capacity to service. They are actively looking for you through online search engines and on social media.  Are they finding you?

Having a website is certainly Step 1 but getting that site visible to buyers takes work. An effective website will give as much attention to the SEO – search engine optimization – as it does design.  This is the process of optimizing the content on your website to best align with the words and phrases your buyers use to search for a home. Where making your site look good is an art, SEO is a science that few really master. 

Another SEO tactic involves connections your website has to other ‘high authority’ sites. These connections give your website more clout with Google, Bing, and Yahoo, brining your site up in the rankings where it is more likely to get seen and clicked on. 

2.  Capture leads.  95% or more of the potential buyers visiting your website will remain invisible and anonymous unless you give them a reason to engage with you. So, you must get creative to capture more of those leads.

We know that buyers are most interested in plans, pictures and pricing. The #1 lead capture strategy is to show them plans and pictures, then have them request a price quote by giving you their name and contact information so you can respond. 

Another is to offer them information of keen interest to them in the form of articles or white papers. “6 Big Questions to Ask Before Buying A New Home”, “Top 5 Home Plans for Retirement Living”, “How To Choose The Right Home For A Fixed Income” – these are intriguing titles that buyers will trade their name and email address to get.  Then, once they sign up for the report, deliver it immediately and automatically through your CRM – and continue to send them messages encouraging them to come into your sales center.

3. Nurture Interest.  When you get a new lead, respond quickly – and often. Nurture their interest in your product or services through consistent communication, education and offering relevant and valuable content.

For example, if there are five things that differentiate your offering from the competition, then outline those points in five separate emails.  Send them on a schedule of every 3-5 days and plan a phone call after every third email.  In this way your prospect will actually engage with your messaging 7-10 times within the first two weeks of their inquiry – the exact amount that has been proven to be most effective in getting buyers to take action.

This strategy alone keeps you front-of-mind with buyers and increases onsite visits from your online prospects by 300% or more. Could you use three times more sales?

Sales Trainer and Coach, John Underwood, says, “If your marketing isn’t generating more leads than you can handle, it isn’t doing it’s job.”  Today, more than in the past few years, your lead generation is critical to your business.  Marketing is the key to maintaining a high level of sales and the revenue you need to thrive.

_____________________ 

Scott Stroud is Director of Business Development for digital marketing agency Modularhomes.com, and MhCRM.com, a contact management system designed specifically for new home sales professionals. A former VP of Marketing and Sales for a log home producer, Scott’s major focus today is the use of technology and automation to attract, capture and convert more sales.

Cecil Ayllon, National Account Executive for Minute-Man Anchors, was honored with the Frank Walters Standards Award by the Technical Activities Committee, presented by the 2024 winner, Knute Chauncey of Tie Down Engineering Inc. This award recognizes dedication to maintaining high industry standards. We extend our heartfelt congratulations to Mark, Cecil, and all of our members whose dedication continues to strengthen and advance the manufactured housing community.

It is with deep sadness that we share the passing of Ronald Younkin of Greenlawn Companies, a pillar of Ohio’s manufactured housing community and a lifelong supporter of OMHA.

Ron’s contributions to the industry spanned decades, shaping the landscape of manufactured housing in Ohio and beyond. He was inducted into the RV/MH Hall of Fame in 2006 in recognition of his extensive leadership, including his continuous service on the Ohio MHA Board of Directors since 1969 and as a past president of the association. As a member of MHI, Ron played a key role in establishing HUD’s role in manufactured housing, and he was a leader in developing land-lease communities and subdivisions for both site-built and manufactured homes. Ron was also a dedicated board member of the RV/MH Heritage Foundation, following in the footsteps of his father Floyd Younkin, and was inducted into the Hall of Fame in 2006.

Tim Williams, OMHA Executive Director, shared: “Ron was one of the all-time greats in our industry. He was one of the foundational anchors of OMHA. His legacy now lives through his children and Brian Younkin, who has served as OMHA President for 10 years. I will greatly miss Ron; my heartfelt sympathy and prayers are extended to the Younkin family.”

Ron’s impact on our industry and his steady leadership leaves a legacy that will continue to guide us. Please join us in extending our deepest condolences to the Younkin family during this difficult time. 

UMH Properties is once again exhibiting homes on the National Mall—marking its fifth time participating in this important event. This year, UMH is sponsoring three homes in partnership with Cavco Industries, Champion Homes and Ritz-Craft.

Clayton Homes is also exhibiting a home for the showcase, displaying a single-section CrossMod® home that highlights the innovation and versatility of this home category.

MHI appreciates the engagement of these exhibitors, as the showcase continues to be an effective way to demonstrate to policymakers the quality and attainability of manufactured housing. The homes on display represent a range of types and siting options that respond to the nation’s diverse housing supply needs.

MHI members have an exclusive opportunity to engage with national issues and federal policymakers during MHI on the Hill, held in conjunction with the Innovative Housing Showcase on September 9 and 10 in Washington, D.C.

MHI members will be briefed on the latest issues and will meet with policymakers who shape the laws and regulations that impact manufactured housing. Members will connect and collaborate during several networking events, including an open house for elected officials, hosted by HUD.

The best branding opportunities won’t last long — sponsorships WILL sell out soon. Make your mark at Louisville and become a sponsor today!

🔗 www.thelouisvilleshow.com

In June 2025, the median Ohio home sold for $276,100, a year-over-year increase of 5.8%. That jump pushes the median price toward the upper reach of affordability for households earning 100% AMI; approximately $72,000 in Columbus and $65,000 in Toledo. When combined with current interest rates, taxes, and maintenance, these homes quickly slip out of reach.

That’s where HUD-code manufactured homes and modular homes present a compelling alternative. Factory-built homes in Ohio often come move-in–ready for $150,000 to $180,000, land and siting included, $60,000 to $90,000 less than typical site-built homes. That difference can turn homeownership from distant hope into achievable reality.

These homes don’t just offer lower entry costs. They’re versatile in placement — set in land-lease communities, infill lots, or small subdivisions — helping buyers maintain location flexibility. Modern HUD-code designs meet energy standards and qualify for mortgages through Fannie Mae and Freddie Mac, reinforcing their financial viability.

For Ohio’s growing workforce, manufactured housing delivers value, choice, and speed, bringing new homes online in months rather than years. This isn’t just housing; it’s opportunity, within reach.

   Chris Nicely, President       

   Texas Office

   8332 Lindsay Gardens

   The Colony Texas 75056

   865.385.9675 (m)

Boosting sales during a slow period in manufactured housing can be challenging but definitely achievable with the right strategies. From your customer’s standpoint, what can you do, say, or offer to get them to brave the heat and head to your model center?  Here are five ideas to help your team get back on track:

1. Create Special Promotions: Offer limited-time “Beat the Heat” promotions or discounts specifically for the summer slump period. This could include price reductions, special financing options, or free upgrades on selected homes. Highlight these promotions through targeted marketing campaigns to attract potential buyers.
   
   
2. Enhance Online Presence: Improve your online visibility through digital marketing efforts. Summer is a great time to update your online strategies to ensure your website ranks well in relevant searches and delivers a positive experience to site visitors. Utilize social media platforms to showcase your homes, share customer testimonials, and engage directly with potential buyers. Consider running targeted online ads to reach a wider audience.
   
   
3. Host Open Houses or Events: Organize open houses or special events at your dealership. Create a welcoming atmosphere with refreshments, tours of homes, and opportunities for potential buyers to interact with sales representatives. Encourage attendees to bring friends or family members who might also be interested in purchasing a manufactured home.  Are you a member of the local Chamber of Commerce?  Why not host the next meeting at your sales model?  The added exposure can generate new interest and help overcome old stereotypes.
4. Build a Realtor Referral Network:  Realtors have a list of potential buyers looking for just the right home and price point. Many retailers have found working with real estate professionals to be a great source of referrals - and sales.  Yes, you will pay them a commission, but that can be negotiated and rolled into the final price.  An added bonus is that Realtors know where and how to find land for the buyers you might already have in your pipeline. 
5. Offer Customization Options: Highlight the flexibility and customization options available with manufactured homes. Many buyers appreciate the ability to personalize their home to suit their preferences and lifestyle. Emphasize how your team can assist in creating their dream home, whether it’s choosing floor plans, selecting interior finishes, or adding energy-efficient upgrades. (Example: Summer might be a great time to show how customers can add a deck that wraps around an above-ground pool.)
   
   
6. Follow Up Effectively: Implement a proactive follow-up strategy with leads and inquiries. Make sure all leads and notes are input into your CRM, and set automations to help you promptly respond to inquiries.  Schedule follow-up calls or meetings to discuss specific needs and preferences. Keep potential buyers informed about new models, promotions, or upcoming events. Building a relationship and staying top-of-mind can lead to conversions even after initial contact.
7. Mine Your Database:  Many people start their new home research before they are ready to begin the buying process. In fact, your database is full of potential buyers that haven’t moved forward because it wasn’t the right time. Create a re-engagement campaign to revive old interest and get those buyers back in to take another look.  Timing and circumstances may have changed, and now might be the perfect time to reconnect.

By implementing these strategies, your team can actively engage potential buyers, differentiate your offerings, and ultimately increase sales during slower periods. And those strategies will continue to have a longer term effect when the market bounces back.

The Ohio Manufactured Homes Association (OMHA) mourns the passing of Asa J. “Ace” Elsea, a pillar of the manufactured homes industry and a beloved leader in the Circleville community. Ace passed away peacefully at home on April 1, 2025, at the age of 83, leaving behind a remarkable legacy of service, mentorship, and advocacy.

Born and raised in Circleville, Ace was a standout student-athlete, graduating from Circleville High School in 1959 and later being inducted into its Athletic Hall of Fame. He attended Bowling Green State University, where he excelled both on the football field and in the classroom, earning recognition as an all-league place kicker and graduating with a degree in education.

After beginning his career in teaching and coaching—serving as the first football coach at Westfall High School—Ace joined the family business, Elsea Inc., in 1965. He rose to become President, CEO, and Chairman of the Board, guiding the company through decades of growth and community service, including the celebration of its 75th anniversary.

Ace's commitment to his industry and his community was evident in everything he did. He served as President of the Circleville Jaycees, Chamber of Commerce, and High School Alumni Board, and held board positions with the YMCA and Pickaway County Airport Authority. A man of many talents and interests, Ace was also an experienced pilot with over 4,000 hours of flight time and an accomplished runner, completing 108 half marathons and founding the Roundtown Classic Race, which raised over $100,000 for local scholarships.

But it was Ace’s unwavering dedication to the manufactured homes industry that will forever resonate with OMHA members. He was not only a past President of OMHA but also served as Government Relations Chairman and a long-time board member, shaping the direction and success of the association for decades.

“Ace was one of the pillars of OMHA’s foundation,” said OMHA Executive Director Tim Williams. “He was a mentor to me during my early years of OMHA. Together, we worked to put in place, through advocacy, many of OMHA’s legislative initiatives—from zoning and taxes to the creation of the Ohio Commission and legislation on abandoned homes. His legacy and efforts to improve the business environment for manufactured homes will endure.”

Ace’s life was defined by a deep love for his family, his community, and his industry. He is survived by his beloved wife of 63 years, Mary, their children Asa Jay and Christine, four grandchildren, and many extended family members and friends who will carry forward his values of integrity, hard work, and service.

The OMHA community extends its heartfelt condolences to the Elsea family. Ace’s contributions and spirit will continue to inspire future generations of industry leaders.

It’s time to prepare for the biannual OMHA Regional Chapter and Board Elections for the 2026–2027 term.

Every November of an odd-numbered year, OMHA’s five regional chapters (or "Regional Geographic Areas") have the opportunity to elect officers and representatives to the OMHA Board of Directors. Each region may elect up to four board members.

In accordance with OMHA bylaws, this message serves as the official notice of open nominations for each region.

If you or someone in your region is interested in serving on the OMHA Board, please email the nominee’s name and membership affiliation to OMHA for consideration. Nominations will be accepted electronically and must be received by November 3, 2025.

The slate of regional representatives will be presented for a vote at the OMHA Board Meeting on December 3, 2025, at 9:30 a.m. at Pinnacle Golf Club. Once elected, the regional representatives will also vote on additional affiliate board members.

Please note:

·All nominees must be current, dues-paid OMHA members for 2025.

·The Board of Directors meets quarterly in February, June, September, and December.

·When submitting a nomination, include your company name and the region your nominee represents.

If you have any questions, please contact the OMHA office or email Andrea Reichman at areichman@omha-usa.org.

Thank you for your continued support and involvement in OMHA!

POLITICAL ACTION COMMITTEE

HELP US PROTECT THE FUTURE OF MANUFACTURED HOUSING IN OHIO
Your Industry. Your Voice. Your PAC.

Support OMHA’s Advocacy Efforts with a Contribution Today

The Ohio Manufactured Homes Association (OMHA) is working tirelessly on key legislative priorities that directly impact your business and our communities—including advocating for state funding for manufactured home communities, improving abandoned home laws, and protecting our homeowners from burdensome regulations.

But we can’t do it without your help.

Every year, OMHA reviews and responds to more than 100 proposed bills and regulations that affect how we operate—from installation requirements and taxes to community rules and abandoned home procedures. That’s why the OMHA Political Action Committee (PAC) is essential. It gives our industry a strong, united voice in the political process and ensures lawmakers hear from us—loud and clear.

Your immediate support of $250, $500, or $1,000 will strengthen our ability to advocate for fair and balanced policies. Together, we can make a real difference.

📬 Mail your personal, sole proprietorship, or partnership check today:

OMHA PAC
244 Bradenton Avenue
Dublin, OH 43017

Please note: Corporate contributions are prohibited by law. Let’s protect the future of manufactured housing in Ohio—contribute to the OMHA PAC today.

Be sure To Register Your Business to Begin to Promote Your Company and Receive Leads!

The Ohio Manufactured Homes Association (“OMHA”) has unveiled a state-of-the-art online virtual marketplace of factory-built homes available in the Buckeye State. The comprehensive consumer platform allows Ohio homebuyers the capability to browse, select and tour manufactured homes & modular homes for sale online.

OMHA’s new website, www.OHManufacturedHomes.com will allow people shopping for a home to learn more about manufactured and modular housing in Ohio, view floorplans, get price quotes, find lenders and communities, and even take 3-Dimensional tours of new homes available for sale. Each OMHA member will have a free listing on the website that allows consumers to contact the member directly.

In addition to the website, OMHA members will be receiving a monthly marketing toolkit containing professionally produced videos and infographics that can be used by each member to promote their own business.

Members of the Ohio Manufactured Homes Association are strongly encouraged to visit the website to check their free listing and to use the items contained in the monthly toolkit to their advantage.

• Join or renew your membership online and pay via credit card.
• Easily maintain your profile
• Reset your password or request your username in real time
• Event announcements, legislative and member news to our Community Blog
• Member-only access to newsletter archives, past webinars, and legal documents
• Search the member-only directory
• Donate to our PAC
• Sign up for events, sponsorships or advertising online
• And much more

To activate your account on the new website, please sign-in and complete your member profile. Your name, email address, and membership level and expiration date have been migrated to the new site. We encourage you to take a moment to sign in, review your profile, and browse the improved website.

Username:Use is your Customer Number/Member ID as printed on your renewal invoice

Password:Choose “Forgot Password” to reset and set up your profile.

If you run into any issues feel free to contact our office at (614) 799-2340 or info@welcomehomeohio.com.

Please note that this website does NOT replace our CONSUMER site www.ohmanufacturedhomes.com that we launched in 2023. If you are not receiving leads and our monthly marketing toolkit, be sure to also contact our office for further assistance with the consumer site.

ADDITIONAL NOTE:

If paying dues online a $10 credit card fee may apply, if paid by check this can be deducted.

If you wish to have a CC payment link sent to you (without having to log in) email

Andrea at areichman@omha-usa.org.